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CVS launches digital, personalized circular

BY Dan Berthiaume

Woonsocket, R.I. – CVS/pharmacy is launching myWeekly Ad, a digital circular powered by the CVS/pharmacy ExtraCare program. The new circular serves up a personalized version of the sales ad for each customer.

Upon signing up, each user will immediately see which of their favorite items are on sale that week, including frequently-bought items or deals in categories that might be of interest to that specific shopper. Personalized ExtraCare savings and rewards can also be found all in one place.

CVS/pharmacy is showcasing the new myWeekly Ad by kicking off a 360-degree marketing, advertising and social media campaign featuring celebrities Joan Rivers, Nick Cannon and George Hamilton. The "What’s Your Deal?" campaign highlights how CVS/pharmacy is a unifying shopping destination for all of these different characters.

"Our ‘What’s Your Deal?’ campaign is a tongue-in-cheek way for us to unveil the savings revolution that is myWeekly Ad, where we’ve created a personalized circular that is as unique as each of our customers," said Rob Price, chief marketing officer of CVS/pharmacy. "CVS/pharmacy’s myWeekly Ad is a convergence of technology and customer insights that revolutionizes savings. It acts as a matchmaker for our customers and their best deals."

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PetSmart expects FY13 sales growth of 3%-4%

BY Dan Berthiaume

Phoenix – PetSmart Inc. has issued guidance for fiscal year 2013 for total sales growth of 3%-4%, as well as same-store sales growth of 3%-4%, compared to the prior fiscal year. PetSmart also slightly downgraded previous same-store sales guidance for the third quarter of fiscal 2013 to 2.2%-2.5%, from previously issued guidance of 3%-4%.

“In light of our 2013 Analyst Day, we wanted to provide an update on our expected results for the third quarter and full year,” said David Lenhardt, CEO of PetSmart. “We are pleased to be able to reaffirm our annual guidance for 2013, along with our third quarter 2013 guidance for most of our key metrics, including EPS and EBT margin expansion. While we are still in the quarter, we now expect comparable same store sales growth in the range of 2.2% to 2.5%, as a result of a challenged consumer environment and lower customer traffic. Our reaffirmation of third quarter EPS guidance and all full year 2013 guidance metrics reflects our solid execution and the strength and the stability of our business.”

PetSmart will release full third quarter results on Nov. 22.

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Pro-Sent Mobile releases new chat app for fashion & style

BY Dan Berthiaume

Fremont, Calif. – ProSent Mobile is unveiling StyleChat, the company’s new visual-chat mobile app for fashion and style. StyleChat enables consumers to come together from anywhere to find fashion items, including online, in-store, or an existing closet, create looks on the digital style board, style collections, and visually chat with friends.

Friends can collaborate by adding items from their style board to complete looks. In addition, a shopper can snap pictures of items or mirror pics wearing different outfits, then compare the looks side by side and chat with friends for instant feedback. The items are automatically stored in the shopper’s Wish List Collection with a geo tag indicating the store name and address for reference. The app uses augmented reality, computer vision, image processing and geo tagging technologies.

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