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CVS launches online vitamin hub

BY Dan Berthiaume

Woonsocket, R.I. – CVS’ pharmacy has launched the Family Vitamin Center, a new health hub on CVS.com that empowers customers to learn more about the vitamins and supplements that can support their personal health goals. The Center features an interactive questionnaire and guidance tools that provide personalized supplement recommendations identifying which options are best suited to address personal wellness goals or health condition.

It also allows users to shop by goal, such as heart health or immune support, and get health tips. Customers can also sign up for Ship & Save, an automatic replenishment program that offers a 20% savings on every vitamin or supplement purchased and free shipping.

"The Family Vitamin Center helps CVS/pharmacy customers save time, money and lead healthier lives, which is the intent of all of our digital resources," said Brian Tilzer, senior VP, chief digital officer for CVS Caremark. "More and more of our customers are engaging with us across digital platforms to enhance their pharmacy and drugstore shopping. Until now, there has been a lack of guidance online to help customers decide which products might be best for them. Our new Family Vitamin Center is a one-of-a-kind tool that fills this information gap by providing customers with the facts they need, helping to put them on their path to better health."

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ModiFace introduces augmented reality digital mirror

BY Dan Berthiaume

Las Vegas — Facial visualization and imaging technology company ModiFace is introducing a 3-D Augmented Reality Makeup and Anti-Aging Mirror to help beauty brands and retailers market their products to consumers standing at cosmetic counters, as well as shopping at home. This new proprietary technology can simulate makeup products such as blushes, lipsticks and eye shadows and anti-aging skincare effects such as dark spot correction, facelift, browlift, cheek volume enhancement and jaw contouring on any consumer standing in front of the Beauty Mirror in real time and in full 3-D.

The new Beauty Mirror offering applies ModiFace’s photorealistic skin and shade simulation technology to achieve 3-D simulations shown on camera images, allowing makeup and skincare effects to be displayed on the user’s face without requiring a photo upload. Each deployment is customized and calibrated to match the brand’s product portfolio. The Beauty Mirror technology is available as a standalone kiosk that includes a touch screen monitor with a camera for in-store use, as well as a mobile app that can be used on a tablet at store counters or on a consumer’s own tablet or smartphone.

"Our new 3-D Beauty Mirror is a marketing breakthrough for retailers and beauty brands, particularly for cosmetic counters. It’s not only a try-before-you-buy tool in the store or at home, but also a way to capture consumers’ interest as they walk store aisles," said KyungMoon Lee, ModiFace executive director of engineering. "Shoppers who would otherwise walk by without stopping can be instantly drawn in and experiment with shades and effects virtually even if they don’t have the time for a hands-on makeup session or if a salesperson is busy with another customer. That makes it a powerful tool for increasing sales."

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OPERATIONS

Intelligrated hires VP of sales and strategy

BY Dan Berthiaume

Cincinnati — Automated material handling solutions provider Intelligrated has hired Chris Lingamfelter as VP, integrated system sales and strategy.

With more than 20 years of experience in the supply chain software and material handling industries, Lingamfelter will work closely with the executive team to oversee integrated system sales and prioritize new technology and capability investments. Before joining Intelligrated, Lingamfelter held product and sales management roles for multinational supply chain and logistics firms. He will report directly to Jim McCarthy, president and COO, Intelligrated.

“We’re pleased to welcome Chris to Intelligrated,” said McCarthy. “He’ll play a key role in delivering the right solutions to our customers as they shift from traditional, labor-intensive distribution processes to more sophisticated, highly automated systems.”

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