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CVS launches online vitamin hub

BY Dan Berthiaume

Woonsocket, R.I. – CVS’ pharmacy has launched the Family Vitamin Center, a new health hub on CVS.com that empowers customers to learn more about the vitamins and supplements that can support their personal health goals. The Center features an interactive questionnaire and guidance tools that provide personalized supplement recommendations identifying which options are best suited to address personal wellness goals or health condition.

It also allows users to shop by goal, such as heart health or immune support, and get health tips. Customers can also sign up for Ship & Save, an automatic replenishment program that offers a 20% savings on every vitamin or supplement purchased and free shipping.

"The Family Vitamin Center helps CVS/pharmacy customers save time, money and lead healthier lives, which is the intent of all of our digital resources," said Brian Tilzer, senior VP, chief digital officer for CVS Caremark. "More and more of our customers are engaging with us across digital platforms to enhance their pharmacy and drugstore shopping. Until now, there has been a lack of guidance online to help customers decide which products might be best for them. Our new Family Vitamin Center is a one-of-a-kind tool that fills this information gap by providing customers with the facts they need, helping to put them on their path to better health."

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Intelligrated hires VP of sales and strategy

BY Dan Berthiaume

Cincinnati — Automated material handling solutions provider Intelligrated has hired Chris Lingamfelter as VP, integrated system sales and strategy.

With more than 20 years of experience in the supply chain software and material handling industries, Lingamfelter will work closely with the executive team to oversee integrated system sales and prioritize new technology and capability investments. Before joining Intelligrated, Lingamfelter held product and sales management roles for multinational supply chain and logistics firms. He will report directly to Jim McCarthy, president and COO, Intelligrated.

“We’re pleased to welcome Chris to Intelligrated,” said McCarthy. “He’ll play a key role in delivering the right solutions to our customers as they shift from traditional, labor-intensive distribution processes to more sophisticated, highly automated systems.”

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Shelfbucks appoints advisory board

BY Dan Berthiaume

Austin, Texas – Shelfbucks Inc. has appointed a 25-member advisory board of senior corporate executives and business school leaders. Launched in October 2013, Shelfbucks delivers a smartphone-based technology that capitalizes on iBeacon, Bluetooth Low Energy and Near Field Communications to enable retailers to communicate special offers, coupons and other information directly to consumers in the retail setting.

Members of the new Shelfbucks advisory board include: Mike Clifford, former CIO of Whole Foods; Robb Walters, VP of e-commerce, Costco; Phil Thompson, CTO, Fossil; Catherine Lindner, former VP of retail marketing, Walgreens; April Carlisle, former manager shopper marketing, North America, Procter & Gamble; Richard Marcus, former CEO, Neiman Marcus; Mike Molitor, VP of e-commerce, Kohl’s; Bob Fabbio, former CEO, Tivoli; Scott Silverman, former executive director, Shop.org; Michael Tatelman, former VP, global sales and marketing, Dell; Leonard Lodish, professor of marketing, The Wharton School; Joshua Baer, founder, The Capital Factory; Jonathan Stephen, VP of mobile and emerging technology, Jet Blue; Andrew Busey, CEO, Oxygen Capital; Steve Garcia, CEO, Lynx Shopper Marketing; Asif Khan, CEO, Location-Based Marketing Association; Haley Rushing, chief purposeologist, GSD&M; Steve Tomlinson, marketing consultant; Marty Lautman, marketing lecturer, The Wharton School; Allan Markowitz and Steve Katz, Shelfbucks investors; Jim Buckley, former director of digital sales, Cox Media; John Heltzel, founder, Los Altos Advisors; Kenneth Douglas, VP of business development, ZipMark; and Nick James, an executive, BestFit Mobile.

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