OPERATIONS

CVS launches specialty prescription program

BY Dan Berthiaume

Woonsocket, R.I. – CVS is launching Specialty Connect, a specialty prescription services program that allows to bring their specialty prescriptions to any CVS/pharmacy location, as a complement to existing specialty pharmacy processes.

After initiating their prescriptions, patients receive insurance guidance and dedicated clinical support by phone from a team of specialty pharmacy experts, trained in each therapeutic area, who are available 24 hours a day, 365 days a year. The program also lets customers choose between in-store pickup or receiving their medications via mail service delivery.

"Specialty Connect helps specialty patients with these critical therapies by helping to eliminate common challenges they had often faced and by offering them flexibility and choice," said Alan Lotvin, M.D., executive VP of specialty pharmacy for CVS Caremark. "The program makes it easier and more convenient for patients to submit and receive their specialty prescriptions either through CVS/pharmacy or by mail. What’s more, it increases medication adherence, improves outcomes and lowers overall health care costs for specialty patients and payors."

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
MARKETING/SOCIAL MEDIA

White Castle launches social promotion

BY Dan Berthiaume

Columbus, Ohio – White Castle is launching a social media promotion called the #CraveMobile Contest. The contest gives Cravers, the company’s most loyal fans, the chance to win a visit from the Crave Mobile, White Castle’s mobile food truck, for a party with 50 friends.

White Castle’s #CraveMobile Contest runs from May 28 through July 31, 2014. Customers can log into one of three social media sites: Facebook, Instagram or Twitter, explain why they deserve to win a Crave Mobile party and attach a photo or video to enhance their explanation, and then submit their entry by using the hashtag #CraveMobile

Jaime Richardson, VP, White Castle, said the retailer is targeting younger consumers with the social contest.

"We know there are Cravers out there who were introduced to White Castle at a young age and cannot imagine their life without our sliders,” said Richardson. “But we also know there is a generation of people who might not have had the opportunity yet. We see this contest as the chance to unleash the power of the crave to new and old Cravers alike and to ignite a slider passion throughout the country."

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
FINANCE

Cache to sell $14 million of stock in public offering

BY Dan Berthiaume

New York – Specialty women’s apparel retailer Cache Inc. intends to offer and sell, subject to market and other conditions, $14 million of its common stock in a public offering. Cache intends to grant the underwriter a 30-day option to purchase up to an aggregate of 15% of the amount of common stock offered.

Cache expects to use the net proceeds from the offering for working capital and general corporate purposes. In connection with the offering, B. Riley & Co., LLC is acting as the sole underwriter.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...