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CVS offers double quarterly loyalty earnings

BY Dan Berthiaume

Woonsocket, R.I. – CVS/pharmacy is offering members of its ExtraCare loyalty program double their ExtraBucks quarterly reward earnings between Sept. 16 and Dec. 15. Members can sign up for double earnings in-store or online and receive 4% instead of the usual 2% back on all eligible front-store purchases in the form of “ExtraBucks” that can be spent like cash in the store.

Members will be able to track their ExtraCare spending throughout the promotion and have double ExtraBucks rewards print on their receipts starting January 1, 2014 through February 15, 2014.

"ExtraCare members are always looking for more savings and rewards,” said Rob Price, senior VP and chief marketing officer of CVS/pharmacy. “To that end, Double Quarterly ExtraBucks Rewards is back by popular demand. Simultaneously, we’re celebrating our 50th anniversary by offering tremendous savings to shoppers in September. It’s a great way to thank our loyal customers by providing them with even more value during each shopping trip."

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Canada’s The Shopping Channel relaunches as TSC

BY Dan Berthiaume

Mississauga, Ontario – Canadian interactive retailer The Shopping Channel is relaunching as TSC. The relaunch includes an upgraded and redesigned website, as well as a new "ShopTSC" app for iPhone, iPad and mobile website.

In addition, social media on-air interaction will feature viewer tweets and comments appearing on screen and on-air hosts allowing viewers to engage with presenters through Facebook and Twitter. Other new features and upgrades include on-air graphic product upgrades, reduced shipping charges and a streamlined return policy.

"Our brand evolution enhances this unique shopping advantage by reflecting changing online retail habits and desires, allowing for superior accessibility, and ultimately enabling our customers to discover more of what they want,” said Steven Goldsmith, president of The Shopping Channel. “The Shopping Channel will continue to be everything our customers have loved about us, but easier, brighter and even better."

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PetSmart goes virtual for Halloween

BY Dan Berthiaume

Phoenix – PetSmart is allowing customers to virtually try Halloween costumes on their pets via Facebook. PetSmart’s “Spooktacular Costume Machine” on Facebook lets customers upload a photo of their pet and virtually try on 10 different costumes, add props and text, and share a photo through email, Facebook, Twitter and Pinterest.

After creating a costume, coupons are available to print, including $2 off any PetSmart costume purchase and buy-one, get-one treat coupons. The promotion begins Sept. 16.

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