OPERATIONS

CVS settles Rhode Island discrimination claim

BY Staff Writer

Providence, R.I. — An Associated Press report on Tuesday said that CVS Caremark Corp. has resolved a complaint over a pre-hiring questionnaire that could discriminate against those with certain mental conditions.

According to the Rhode Island chapter of the American Civil Liberties Union, the complaint was settled voluntarily.

The ACLU said it filed a complaint with the Rhode Island Commission for Human Rights that a CVS online questionnaire for job candidate interview screening could discriminate against applicants with social anxiety, attention deficit hyperactivity disorder and other mental conditions.

CVS has agreed to remove problematic questions and reimburse $6,750 in legal fees.

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OPERATIONS

Kroger names Smith’s division president

BY Staff Writer

Cincinnati — The Kroger Co. said Tuesday that it has promoted Mark Tuffin to president of its Smith’s Division, succeeding the retiring Jim Hallsey.

Tuffin joined Smith’s in 1996, and most recently served as VP merchandising. In 2009, he was named VP transition for Kroger.

He will assume responsibilities upon Hallsey’s retirement at the end of July.

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OPERATIONS

Study details women’s purchasing power

BY Katherine Boccaccio

Baltimore — A white paper released Tuesday by marketing communications firm Vertis Communications, entitled “power2thewomen2.0: the Shopping Trend Revolution Continues,” revealed that women wield formidable purchasing power, controlling approximately $5 trillion in spending annually, but that how they interact with retailers and marketers differs greatly.

The research found that Gen X/Y female shoppers are more likely to shop for value, are less brand-loyal than their older counterparts and are more likely to purchase store-brands and generic products.

Gen X/Y women do not watch the most television, found the survey, but cite it as being the most influential in their purchasing decisions. Boomers watch the most television, but they say advertising inserts are the most influential.

Younger women utilize direct mail more than Boomer women for either in-store or online purchases.

While Gen X/Y women are online more than Boomer women, both generations do online shopping research at about the same rate, with only a seven point difference between them.

"These findings are significant for marketers who are trying to tap into the extraordinary buying power of women, because they shine a light on how females are taking over the primary purchasing decisions for items typically handled by male shoppers and reveal important differences between generations that are often overlooked," said Janet Tonner, director of research & analytics at Vertis.

"As marketers continue their shift to utilize the newest technologies, it’s important to remember that Boomer women are the most open to new opportunities, have money to spend, and more time to spend it. Marketers who want to remain competitive in this environment must take these generational differences into account," said Tonner.

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