MARKETING/SOCIAL MEDIA

CVS/pharmacy announces departure of CMO

BY Antoinette Alexander

Woonsocket, R.I. — Rob Price, senior VP marketing and advertising and chief marketing officer for CVS/pharmacy, has left the company to pursue a new role.

“Rob led the retail marketing team during a period of tremendous growth and strong financial performance and brought numerous positive changes to the business. We thank Rob for his important contributions and wish him the best of luck in the next phase of his career,” the company stated.

With more than 20 years of retail, strategy and marketing experience, Price more tightly integrated the store and digital environments to create a more personalized experience for shoppers and patients at CVS/pharmacy. At the center of this effort are the proprietary insights drawn from CVS/pharmacy’s ExtraCare loyalty program, the largest of its kind. He joined the company in 2006. In October 2011, the company announced that Price had taken on an expanded role in the company with the addition of retail innovation and store design to his responsibilities.

During his time at CVS/pharmacy, his responsibilities included advertising, promotion, marketing, customer relations and consumer research, as well as retail innovation and store design, the CVS.com e-commerce business and the ExtraCare loyalty program.

Among the more recent initiatives launched under Price’s watch is CVS/pharmacy’s new myWeeklyAd, a first-of-its-kind digital circular experience powered by the CVS/pharmacy ExtraCare loyalty program. The myWeekly Ad is a digitized circular program that creates a personalized list of offers based on the actual items an ExtraCare member historically purchases.

In 2012, Price was named to the Aspen Institute’s 2012 Class of Henry Crown fellows. The Henry Crown Fellowship is designed to engage the next generation of leaders in the challenge of community-spirited leadership. It brings together executives from the business world — all entrepreneurs, all younger than 45 years — who have already achieved conspicuous success in their chosen fields and are at a point of inflection in their lives and careers.

Before joining CVS Caremark, Price held marketing and merchandising leadership positions at H-E-B Grocery and Wawa Food Markets.

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Mass market talent joins Vera Bradley design house

BY CSA STAFF

Rosemary Ricketts and Steve Bohman, retail executives with extensive mass market experience, have joined upscale brand Vera Bradley in key roles.

Ricketts was named vp of merchandising and Bohman was named vp of global production at the leading designer of women’s handbags and accessories, luggage and travel items, eyewear, stationery and gifts.

"Rosemary and Steve will be great additions to the Vera Bradley team and will be key players in driving our growth as we execute our comprehensive five-year strategic plan,” said Sue Fuller, chief merchandising officer at Vera Bradley.

Ricketts most recently served as executive director of North America fashion and home commercial marketing for Avon since 2011. Prior to that, she held various merchandising and product development positions of increasing responsibility with companies such as Kohl’s, Target, The Disney Store and Dillard’s. In her new role, Ricketts will manage the seasonal assortment planning process and will work cross-functionally with the company’s product design, marketing and sales teams to bring Vera Bradley product to market.

Bohman is a seasoned sourcing executive with over 25 years of experience who most recently served as vp of global sourcing for Radio Shack. Prior to Radio Shack, he held various sourcing, supply chain strategy and merchandising roles with companies such as Under Armour and J.C. Penney. Bohman will lead the development and implementation of Vera Bradley’s global sourcing strategy to support the company’s evolving merchandising initiatives.

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Kroger elevates Tim Massa to group VP of HR and labor relations

BY CSA STAFF

Kroger has promoted Timothy Massa to group VP, human resources and labor relations.

Massa currently serves as VP of corporate human resources, talent development. In this expanded role, he will take responsibility for labor relations when Paul Heldman, EVP, secretary and general counsel, retires in May.

"Tim is a trusted human resources professional and valued partner," said Mike Ellis, Kroger’s president and COO. "In just four years at Kroger, leaders and associates throughout the company know they can count on him for strategic direction and advice. He leads by example, bringing life to the Kroger Leadership Model through his passion for people and results every day. We are pleased to welcome Tim to our leadership team."

Prior to joining the company in 2010, he served in various human resources leadership roles for 21 years at Procter & Gamble. He earned a bachelor’s degree in communications from the University of Dayton. He is a member of the College of Mt. St. Joseph board of trustees, the Cincinnati Freestore Foodbank board of trustees and the University of Dayton Champions and Scholars Program. He also received a Future HR Leaders accreditation from Cornell University.

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