CVS/pharmacy to close all Beauty 360 store locations
Woonsocket, R.I. — CVS/pharmacy is shuttering all of its Beauty 360 locations and ceasing operation of the Beauty 360 e-commerce business to focus on the growth of its core CVS/pharmacy beauty business, the retailer confirmed on Wednesday.
As of May 19, all 25 of the Beauty 360 locations will close and the e-commerce business will cease operation.
The upscale concept was unveiled November 2008 at a Capitol district CVS store in the center of Dupont Circle. The stores carry a wide range of prestige and niche beauty brands from the skin care, cosmetics, men’s grooming and fragrance categories. Plus, its staff of trained and licensed professionals offers a suite of brand-specific signature services including express facials, hand massages and make-up application. Aside from the high-end beauty offerings, Beauty 360 sought to a major statement with its upscale décor and layout, which included a separate entrance.
“The first Beauty 360 store opened in 2008 and kicked off a 25-store pilot that proved to be a tremendous learning experience for our organization. There have been many aspects of the Beauty 360 concept that were positive. In the past four years, we have learned a great deal about our beauty customer through our experience with Beauty 360 and plan to apply many of these learnings to future enhancements within our beauty department at CVS/pharmacy. In 2011, we successfully launched the CVS/pharmacy Beauty Club and introduced our own exclusive beauty brand, Nuance Salma Hayek,” the company stated in a statement sent to Drug Store News.
The CVS Beauty Club marked the first beauty loyalty program introduced at a mass retailer. In the year since launching, the program has reached 10 million members.
It’s an honor just to be nominated
All retailers want to be perceived as great places to work and build a career as it aids in recruitment and retention of employees in an industry where costs associated with notoriously high rates of turnover cause a drag on performance.
So it was nice for Target to be nominated for the 2012 Secretary of Defense Employer Support Freedom Award. Normally, being nominated is an honor, except in this case the distinction is diminished somewhat by the sheer volume of nominees. There were a total of 3,236 companies nominated for the Freedom Award, which recognizes employers for providing exceptional support to their Guard and Reserve employees. Hard to get too excited about inclusion in such a large group, but it will be a much bigger deal if Target is among the semifinalists announced in April or among the 15 companies chosen to receive the award and given the opportunity to participate in an event in Washington, D.C. slated for Sept. 20.
Retailers do occasionally win the award but not very often. Since the program’s inception in 1996, only seven retailers have been recognized out of a total of 160 companies that won the award. Last year, Dollar Genera was the lone retail recipient, as it was in 2007. Before that, Sears was a winner in 2005, and Home Depot and Walmart were recognized in 2004. Home Depot and Fred Meyer were award recipients in 1997.
Guard and Reserve members, or family members acting on their behalf, nominated their civilian employers for the Freedom Award during the 12-week nomination season. Almost one-half of the U.S. military is comprised of the Guard and Reserve, and while most employers proudly support their military employees, Freedom Award recipients go above and beyond what is required by law. Last year’s recipients were nominated for superior acts of support including driving a deployed employee’s children to school, replacing a military employee’s broken family refrigerator while he was serving abroad, and working overtime to cover a service member’s shifts so they could take part in military training.
Former Target designer makes leader list despite defection to JCP
Awkward. The Minneapolis/St. Paul Business Journal included former Target director of design partnerships Brian Robinson on its annual 40 under 40 series, which looks at up-and-coming business leaders. In Robinson’s case, he is an up-and-comer who has already went – to JCPenney – but will reportedly be based in Minneapolis.
The Business Journal reported on March 5 that Robinson had left Target, on March 12, JCPenney announced his appointment as VPbmarketing and design partnerships and on March 19, the Business Journal published its 40 under 40 list and noted that Robinson had received six promotions in only five years at Target before announcing his departure.
Why JCPenney would want their VP collaborations based in Minneapolis is a curious situation considering the Plano, Texas-based company has an ambitious goal of transforming itself into America’s favorite store. The metrics by which the company will make that determination haven’t been fully explained, but a key element of the strategy is to rely on a highly differentiated assortments and that’s where Robinson is expected to make a difference. As JCPenney noted, Robinson led breakthrough initiatives at Target involving such brands as Missoni and Liberty of London. The Business Journal credits him with Jason Wu and Gwen Stafani initiatives and playing a role in the development of the Shops at Target concept set to hit stores in early May.