REAL ESTATE

CVS/pharmacy to close all Beauty 360 store locations

BY Antoinette Alexander

Woonsocket, R.I. — CVS/pharmacy is shuttering all of its Beauty 360 locations and ceasing operation of the Beauty 360 e-commerce business to focus on the growth of its core CVS/pharmacy beauty business, the retailer confirmed on Wednesday.

As of May 19, all 25 of the Beauty 360 locations will close and the e-commerce business will cease operation.

The upscale concept was unveiled November 2008 at a Capitol district CVS store in the center of Dupont Circle. The stores carry a wide range of prestige and niche beauty brands from the skin care, cosmetics, men’s grooming and fragrance categories. Plus, its staff of trained and licensed professionals offers a suite of brand-specific signature services including express facials, hand massages and make-up application. Aside from the high-end beauty offerings, Beauty 360 sought to a major statement with its upscale décor and layout, which included a separate entrance.

“The first Beauty 360 store opened in 2008 and kicked off a 25-store pilot that proved to be a tremendous learning experience for our organization. There have been many aspects of the Beauty 360 concept that were positive. In the past four years, we have learned a great deal about our beauty customer through our experience with Beauty 360 and plan to apply many of these learnings to future enhancements within our beauty department at CVS/pharmacy. In 2011, we successfully launched the CVS/pharmacy Beauty Club and introduced our own exclusive beauty brand, Nuance Salma Hayek,” the company stated in a statement sent to Drug Store News.

The CVS Beauty Club marked the first beauty loyalty program introduced at a mass retailer. In the year since launching, the program has reached 10 million members.

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REAL ESTATE

Construction on additional phases of Park West Village begins

BY Katherine Boccaccio

Morrisville, N.C. — Columbus, Ohio-based Casto announced that construction will commence on the next phases of the mixed-use lifestyle center, Park West Village, located in Morrisville, N.C.

Another 200,000 sq. ft. of retail space launches construction this month, according to Shannon Dixon, VP development, leasing and asset management for Casto’s Southeast operations.

Joining the next phase of Park West Village is a 55,000-sq.-ft. state-of-the-art 14-screen cinema, operated by Stone Theatres, formerly Consolidated Theatres.

Gander Mountain will also open at Park West, with a 52,000-sq.-ft. store, joined by The Wine Guy Bistro, with 6,000 sq. ft.

Park West Village is a new 100-acre mixed-use development that includes a town center district, a community center with major retail anchors, upscale casual restaurants and a movie theater, all of which will be mixed with residential, office and hospitality.

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REAL ESTATE

Play N Trade, Books for Less, Nailery to open at Moorestown Mall

BY Katherine Boccaccio

Moorestown, N.J. — Philadelphia-based Pennsylvania Real Estate Investment Trust said that three stores are opening at Moorestown Mall this spring, furthering the entertainment offerings for mall shoppers and area residents.

Play N Trade, a specialty video game retailer, will open in the Sear’s wing next to GNC; Books for Less is opening in the Boscov’s wing next to Spencer’s; and a nail salon, Nailery, is opening next to the Chipotle entrance.

The 1,712- sq.-ft. Play N Trade will open in late May. Books For Less is opening in late March with a 6,473-sq.-ft. store. And Nailery will open in late spring with a 1,925-sq.-ft. full-service nail salon.

Additionally, PBandU, an eatery that creates custom sandwiches with homemade peanut butter, and Kuzina Express, an eatery offering Greek food on the go, also recently opened at Moorestown Mall.

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