OPERATIONS

CVS/pharmacy joins Shopkick as inaugural retail pharmacy partner

BY Antoinette Alexander

Palo Alto, Calif. — Shopkick, a shopping application that rewards shoppers for walking into stores and interacting with products, has teamed up with CVS/pharmacy to roll out a first-ever offering of walk-in and other rewards at a retail pharmacy, Shopkick announced on Tuesday.

The program kicks off with a special offer, kicking $5 back to shoppers who visit participating CVS/pharmacy locations with the Shopkick app. 



“The CVS/pharmacy partnership with Shopkick is another exciting step in our ongoing efforts to expand our mobile capabilities for our digitally minded customers,” stated Rob Price, CMO for CVS/pharmacy. “We’re looking forward to working with Shopkick and to delivering on our goal of creating the most personalized and accessible shopping experience for our customers.”
 


CVS/pharmacy customers will receive Shopkick’s cross-retail currency “kicks” for walking in to 1-of-150 stores throughout the San Francisco Bay area, and will receive special offers and opportunities to interact with partner brands throughout their shopping experience. CVS/pharmacy customers will also receive additional kicks when they make a purchase with a MasterCard or Visa card through Shopkick’s “Buy & Collect” program.
 


CVS/pharmacy customers can also redeem kicks for CVS/pharmacy gift cards in the Shopkick Rewards Mall. 


To provide rewards to shoppers actually walking in stores, the Shopkick app detects a Shopkick signal, emitted from a patent-pending device located in each participating store and picked up by a shopper’s smartphone handset. Because the store is focused on rewarding actual visitors, it then delivers “kicks” via the app, which can be collected at all participating partner store locations. Kicks are redeemed for in-store gift cards, song downloads, movie tickets, Facebook Credits, donations to charities and more.

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FINANCE

Couche-Tard Acquires 29 Stores in Orlando

BY Katherine Boccaccio

Laval, Quebec — Alimentation Couche-Tard Inc. said Tuesday its subsidiary Circle K Stores will acquire 29 stores in Orlando, Fla., from Florida Oil Holdings.

The transaction is expected to close at the end of August.

The BP-branded stores will be operated by Couche-Tard’s Florida Division under the Circle K brand.

"This is a great opportunity for the Florida Division to strengthen our market share in the Orlando market,” said David Morgan, VP operations, Florida.

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News

Ol’ Roy has company on Walmart shelves

BY CSA STAFF

Pure Balance is the name of the “ultra-premium” dry dog food Walmart launched this week.

The new brand is available exclusively in more than 2,900 Walmart stores and is said to have no soy, wheat or corn additives, no artificial colors, no preservatives and no chicken by-products. Pure Balance’s first and primary ingredient is either real lamb meat or poultry, and contains a blend of omega 6 and 3 fatty acids good for a healthy coat and skin. Additionally, the product supports vision health, as well as heart health and immunity. The brand will be available in a five-pound bag for $8.47, a 15-pound bag for $21.47 and a 30-pound bag for $39.98.

“Walmart customers, including me, consider our dogs family members so when it comes to their food we want the very best for them,” said Jody Pinson, VP pets at Walmart. “Our customers told us they wanted to be able to feed their dogs a dry food made with pure ingredients without having to make a special trip to the pet store. We listened and are excited to offer Pure Balance, an ultra premium dog food, at a price our customers can afford.”

Walmart said its new Pure Balance brand offers key benefits found in top pet specialty brands, and is already gaining notice from veterinarians who understand the benefits of a high-quality dry food, and the press release announcing the launch included a quote from one.

“As a veterinarian, I am repeatedly asked to recommend diets for peoples’ pets, and I see a lot of benefits in switching to Pure Balance,” said Dr. Chip Lang, a veterinarian at the Cochranton Veterinary Hospital in Pennsylvania. “Pure Balance is formulated to contain a simple and well-balanced base of quality nutrients, while avoiding unnecessary additives. The combination of these benefits means that the diet could be recommended for healthy animals and pets with skin, intestinal or other allergies.”

The same can’t be said for Walmart’s Ol’ Roy brand, named after one of company founder Sam Walton’s hunting dogs. Although Ol’ Roy is said to be the nation’s number one brand of dog food, the product’s popularity stems from its low price as opposed to a reputation for quality ingredients.

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