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CVS/pharmacy launches Spanish-language website

BY Antoinette Alexander

Woonsocket, R.I. — CVS/pharmacy is taking a greater step toward targeting the Hispanic market with the launch of its new Spanish-language website.

Like the English-language site, the Spanish version, located at http://es.cvs.com, enables shoppers to manage their prescription account, get health information, purchase products, access coupons, etc. According to a MediaPost article, Google indicated that the new CVS Spanish website consists of 67,000 pages, most of which are product SKUs.

As previously reported by Drug Store News, CVS is working to take its digital program to new heights in the coming years. This move is clearly in line with that initiative, and represents a great opportunity for CVS to further reach its Hispanic shoppers.

In fact, a digital marketing study, conducted by ComScore and commissioned by Terra, revealed that Hispanics are the ideal online consumers and also reaffirmed that the Internet is the main media source of information for Hispanics when are researching information about any service or product. It is estimated that about 30 million Hispanics are online, or 60% of the population.

Furthermore, the study findings, released in January 2011, revealed that, if spoken to and reached with culturally relevant messaging in English and Spanish, Hispanics will react positively to brands online more so than non-Hispanics. In other words, Hispanics seem to be appreciative of the brands that are trying to reach out to them. That certainly represents a significant opportunity for marketers.

According to MediaPost, CVS currently is the third-most popular pharmacy site among Hispanics who use the Internet bilingually or primarily in Spanish, with just under 150,000 monthly visitors.

The MediaPost article also states that, with the launch of the new Spanish-language site, CVS is attempting to do something that only one other retailer — Best Buy — has been able to do: launch and support a robust Spanish-language e-commerce site in the long run.

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P.Lopez says:
Apr-02-2013 09:37 am

Chatrandom.com
Hispanics are the ideal online consumers and also reaffirmed that the Internet is the main media source of information for Hispanics when are researching information about any service or product. Chatrandom.com

P.Lopez says:
Apr-02-2013 09:37 am

Hispanics are the ideal online consumers and also reaffirmed that the Internet is the main media source of information for Hispanics when are researching information about any service or product. Chatrandom.com

G.Han says:
Mar-27-2013 06:40 pm

The launch of the new
The launch of the new Spanish-language website is a great news, now the clients can purchase products and get health information more easily. When I entered the Kovak Laser Institute website I noticed is has similar features, this is great because in this way you can find what you are searching for more easily and managing the prescription account is simple.

G.Han says:
Mar-27-2013 06:40 pm

The launch of the new Spanish-language website is a great news, now the clients can purchase products and get health information more easily. When I entered the Kovak Laser Institute website I noticed is has similar features, this is great because in this way you can find what you are searching for more easily and managing the prescription account is simple.

D.Spencer says:
Mar-18-2013 09:39 am

Pharmaceuticals encompass a
Pharmaceuticals encompass a field that would never die, to my firm belief. People will always need more and more advanced remedies, pills, treatments, the best oils and alternative solutions to different health conditions. I support expansion of global brands because this means more access to modern pharma products.

D.Spencer says:
Mar-18-2013 09:39 am

Pharmaceuticals encompass a field that would never die, to my firm belief. People will always need more and more advanced remedies, pills, treatments, the best oils and alternative solutions to different health conditions. I support expansion of global brands because this means more access to modern pharma products.

B.Jake says:
Jan-11-2013 07:32 am

The languages doesn't matter
The languages doesn't matter in case of pharmacy. All which is needed is the drugs which it provides. The main thing of pharmacy is to supply branded drugs and generic drugs. http://www.medstorerx.com/caverta.aspx

B.Jake says:
Jan-11-2013 07:32 am

The languages doesn't matter in case of pharmacy. All which is needed is the drugs which it provides. The main thing of pharmacy is to supply branded drugs and generic drugs. http://www.medstorerx.com/caverta.aspx

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