OPERATIONS

D’Agostino, Marsh and Harps grocery chains join Cellfire’s digital offer

BY Staff Writer

San Jose, Calif. — Cellfire has expanded its Digital Offer Network by partnering with D’Agostino, Marsh and Harps grocery stores, providing digital coupons to a new geographic set of customers, including Manhattan.

Cellfire coupons will be accessible for all 17 D’Agostino stores in New York, 97 Marsh-affiliated stores in Indiana and Ohio, and 64 Harps stores throughout Arkansas, Oklahoma and Missouri.

“Manhattan is one of the last frontiers in mobile grocery coupons, and our partnership with D’Agostino enables us to reach the largest group of customers in the country,” said Robert Drescher, CEO of Cellfire. “These regional expansions broaden the reach of brands to even more consumers through the most robust network of partners in this market.”

The Cellfire Digital Offer Network is designed to provide grocers and brands with an interactive, targeted and secure solution to reach and engage customers anytime, anywhere with the device of choice. Using a variety of touch points, retailers and brands can connect with more consumers through the web, mobile, social networks, television and in-store, influencing consumer behavior at every phase of the shopping experience.

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NRF welcomes proposal to reform corporate tax structure

BY CSA STAFF

WASHINGTON — The National Retail Federation said it welcomed a proposal unveiled by House Ways and Means Committee Chairman Dave Camp, R-Mich., to reform the nation’s corporate tax structure.

“This is a major step forward in drafting a simpler and fairer tax system that would ultimately help create jobs for American workers,” NRF president and CEO Matthew Shay said. “Retailers would see lower tax bills under this proposal and would pass much of that savings along to our customers. That would result in higher sales and more demand for merchandise that would boost jobs not just in stores but throughout the supply chain and many other sectors of the economy.”

Camp Wednesday released a discussion draft for corporate tax reform that would lower the current top corporate tax rate from 35% to 25% in return for eliminating certain tax deductions and credits. The deductions and credits were not identified, but as a domestic industry that receives few such tax breaks, retailers welcome the simplification and fairness that would result from the plan.

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OPERATIONS

Walmart to close apparel office in NYC

BY Marianne Wilson

New York City — Wal-Mart Stores is closing its U.S. apparel office in New York City as it shifts its focus from trendier fashions to more basic clothing. News of the move was first reported by Women’s Wear Daily and Reuters.

The office, opened in 2009 in the heart of Manhattan’s Fashion District, reflected the chain’s desire at the time to puts a more stylish and hip spin on its apparel offerings. The office’s functions, which include product development and buying, will be transferred to Wal-Mart’s headquarters in Bentonville, Ark.

The move is expected to be completed by Feb. 1, 2012.

“When you consider our core strategy centered in basics and fashion basics, in order to execute, our offices do not need to be located in New York,” wrote Andy Barron, executive VP softlines for Walmart U.S. in a company memo. According to Bloomberg, Barron noted that as many employees as possible would be relocated to Bentonville.

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