Dairy Queen adds RFID-based mobile loyalty program
Minneapolis Dairy Queen is delivering mobile coupons, rewards and other targeted communications through an RFID-enabled chip that connects to visitors’ cellphones and PDAs.
Once shoppers enroll in Dairy Queen’s mobile loyalty program, they are issued a chip, called the Tetherball Tag, which enables them to receive offers via robust text messages. These promotions can be redeemed at the store’s point-of-sale system during checkout, or at an RFID-enabled kiosk located inside the store.
The program, which is from Indianapolis-based mobile marketing provider Tetherball, is currently only available in a few locations. The company plans to add it to more locations this year.
“The technology allows us to create more loyalty, and learn what kind of offers drive and increase activity within a specific store,” said Jamie Guse, Web-site manager for Dairy Queen. “We can also do more redemption tracking than we can with flat text messages.”
The first mobile-based promotional campaign dropped in March, and produced an average click-through rate of 22%, according to a company statement.
Dairy Queen continues to offer its e-mail-based loyalty program, the Blizzard Fan Club, which has 2 million members.
Stop & Shop SVP joins Modiv Media board
QUINCY, Mass. Modiv Media announced that Stephen Vowles, SVP for Stop & Shop/Giant Landover Supermarkets, has joined the company’s board of directors.
“The addition of Stephen Vowles to the board adds real value for Modiv Media, our partners and our customers,” said Paul Schaut, Modiv Media chairman and CEO. “His experience on both sides of the brand management equation is a great asset for the company.”
Vowles led the successful re-branding of Stop & Shop/Giant Landover in 2008. Prior to joining Stop & Shop, he was customer marketing director at Sainsbury’s, the United Kingdom’s second largest grocer, and previously worked for eight years in brand management at Procter & Gamble, managing a range of brands across Western Europe.
Rite Aid posts slight increase in May same-store sales
CAMP HILL, Pa. Rite Aid reported that for the five weeks ended May 30, same-store sales increased 0.6% over the prior year period. May front-end same-store sales decreased 1.5% while pharmacy same-store sales, which included an approximate 511 basis points negative impact from new generic introductions, increased 1.6%.
Total drug store sales for the five-week period decreased 1.3% to $2.507 billion compared to $2.539 billion for the same period last year. Prescription revenue accounted for 67.7% of drug store sales, and third party prescription revenue represented 96.2% of pharmacy sales.
Same-store sales for the 13-week quarter ended May 30 increased 0.6% over the prior-year period. Front-end same-store sales were down 1.6%. Pharmacy same-store sales increased 1.6%.
Total drug store sales for this 13-week first quarter decreased 1.2% to $6.506 billion compared to $6.586 billion in last year’s like period. Prescription revenue represented 68.2% of total drug store sales, and third party prescription revenue was 96.3%of pharmacy sales.