Danish discounter touching down in Brooklyn
Flying Tiger Copenhagen is expanding its U.S. footprint.
The discounter will open a 2,100-sq.-ft. store at City Point, in downtown Brooklyn, on April 21. The Danish home retailer offers a quirky, ever-changing assortment of product, ranging from home goods to toys to electronics and more, with many created by the company’s in-house design team in Denmark.
"Danish design is immensely popular in the U.S., and Flying Tiger Copenhagen's strength is that we can offer Danish design at surprisingly affordable prices," said Søren Friis, head of North America.
The Brooklyn location is Flying Tiger Copenhagen's fifth store in the United States, all in the New York area. This expansion reflects Flying Tiger Copenhagen's explosive international growth, with two to three store openings worldwide every week. The company, which opened its first store in 1995, in Copenhagen, currently operates a total of 780 stores in 28 countries across Europe, Asia and the U.S.
Beauty start-up turns profitable
Birchbox is no longer in the red.
The online subscription beauty retailer has achieved profitability, MediaPost reported, and is returning to television advertising with a spot that speaks to the joy the company’s monthly beauty box brings to its customers.
Founded in 2010, Birchbox had a tough 2016 during which it cut costs and laid off staff. But investments in technology and automation have helped it turn a corner.
Birchbox recently opened its second brick-and-mortar store, in Paris, where it had previously operated several successful pop-ups. (The first Birchbox store opened in 2014, in downtown Manhattan.) France is the brand’s biggest market in Europe.
“Retail has proven to be a powerful element of the Birchbox experience, and our stores helps consumers really understand the Birchbox personality,” Amanda Tolleson, head of marketing, told MediaPost. Customers who shop in our store have a three-times higher lifetime value with us, and our physical presence has helped open the door to working with a number of new brand partners.”
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Millennials rank their 10 favorite brands
For millennial shoppers, Victoria’s Secret is tops, followed by Sephora and Nike.
That’s according to a report from Conde Nast Inc. and Goldman Sachs Group Inc., which surveyed the popularity of brands among millennial shoppers, reported Bloomberg.
Rounding out the top 10 brands were Coach, Kate Spade, Michael Kors, Ulta Beauty, Lululemon, DSW, and Nordstrom. A key element in the companies’ success with these younger shoppers is their online presence, according to the report.
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