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Danish grocer automates merchandising

BY Dan Berthiaume

Albertslund, Denmark — Danish grocery chain Coop Denmark A/S has chosen Galleria to help automate and optimize its merchandising strategy and improve the customer experience within its more than 1,200 stores. Coop will roll-out Galleria’s cloud-based customer-centric merchandising solution throughout its family of supermarkets.

Coop Demnark A/S operates more than 1200 stores across Denmark under the following trade names: Kvickly, SuperBrugsen, Dagli’Brugsen, LokalBrugsen, Irma, Fakta and Fakta Q.

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Marketing stunt drives big traffic to Make Meaning

BY Marianne Wilson

New York — A marketing stunt ended up driving hundreds of visitors to entertainment and events retailer Make Meaning’s location on the Upper East Side of Manhattan. Inspired by the creativity of the infamous and elusive guerilla street artist Banksy, whose handiwork has been popping up around New York City for the past month, the CEO and CMO of Make Meaning arranged for renowned New York street artist Alex Gardega to spray paint the façade of the building with a Banksy-esque silhouette in the middle of the night.

Dubbed "Fishing for Time" as a nod to the retailer’s mission to provide a fun and creative environment to enjoy quality family time, the Alice-In-Wonderland inspired piece debuted in the early hours, and instantly sent hundreds of people to the storefront, taking photographs and posting their find online, where an intense debate ensued around the validity of the piece.
The piece also paid tribute to the NYC landmark "Yorkville Clock" which stands in front of Make Meaning. Excited viewers tweeted and posted that the clock was set to 5:00 PM, which was the time of Banksy’s scheduled reveal, which for some confirmed that this was in fact Banksy’s latest piece.

"What started as a fun experiment quickly became a huge moment in guerilla marketing inspired by a guerilla artist," said Amy Kotulski, CMO of Make Meaning, who also arranged a security team to add extra credibility to the scene, and was later actually used to maintain crowd control.

CEO Dan Nissanoff was overwhelmed by the response, which became an immediate viral hit on Facebook and Instagram, and an all-day frenzy ensued as tourists and locals demanded access and entrance to the store.

"Retailers will use their windows to attract customers and evolve seasonally, but they usually don’t consider what an impact their facade can make on the public until they make a change,” he said. “As a creativity-based destination which is uniquely experiential, it seems totally appropriate to communicate to consumers and our community in such a fearless and dynamic way."

Due to the enormity of the feedback and excitement from the public, Make Meaning plans to create evolving murals on their facade in the upcoming months.


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Staples woos business owners with new point-of-sale system

BY CSA STAFF

Staples now carries Square Stand, hardware developed by Square that helps brick and mortar businesses turn an iPad into a complete point of sale, at stores and online.

Business owners will be able to process test payments using Square Stand and Square Register, Square’s free point-of-sale software, at many Staples locations. Businesses that purchase a Square Stand from Staples in November will receive a free $200 Staples gift card.

"Business owners trust Staples when it comes to finding great products that help them run and grow their business," said Square hardware lead Jesse Dorogusker. "With Square Stand in Staples, we are making it even easier for merchants to replace their old point-of-sale systems with fast, beautiful and easy-to-use hardware from Square."

Square Readers are sold in more than 30,000 stores nationwide including at Apple, Best Buy, Staples and Starbucks, as well as in more than 10,000 stores in Canada and Japan.

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