David’s Bridal in partnership with designer Zac Posen
New York — David’s Bridal has entered into a partnership with American designer Zac Posen to launch ‘Truly Zac Posen’, a collection of bridal and other special occasion dresses. The collection will debut in February 2014 in select David’s Bridal stores and online.
“This new partnership with Zac Posen will continue to strengthen our brand’s position as a fashion and trend authority in the bridal and special occasion space” said David’s Bridal executive VP and chief marketing officer Brian Beitler. “His stellar reputation in the fashion industry and innate design talent and aesthetic perfectly compliment David’s Bridal’s current selection.
Eli’s Cheesecake meets traditional goals with new media
Chicago — Eli’s Cheesecake, which sells cheesecakes and other baked goods from a retail store in Chicago as well as an e-commerce site, uses emerging social media tools to meet traditional marketing goals. At the recent Internet Retailer conference in Chicago, Debbie Marchok, VP of marketing for Eli’s Cheesecake, reviewed how the retailer meets the four traditional marketing goals of attention, interest, desire and action with social media.
“We gain attention with fans, followers, visitors and views,” said Marchok. “Interest is driven with clicks, retweets, likes and shares. We generate desire with email, downloads and customer reviews, and create action with buys and endorsements.”
To help meet these goals, Marchok said Eli’s Cheesecake uses social media to tell the brand story.
“We discuss cakes, ingredients and our community efforts,” she stated.
Marchok said the retailer also responds to every single customer engagement made via social media. Seven full-time employees manage social media activities across 12 channels, including email.
“Email is a big part of social media,” she said.
Hansen resigns from Delhaize board
Brussels, Belgium — Jean-Pierre Hansen is resigning from the board of directors of The Delhaize Group effective June 30. Hansen, who initially joined in 2011, said the position required more time than he anticipated and he needed to attend to commitments in the energy sector and other unspecified duties.
“I have very much enjoyed working with great colleagues on the Board and wish the company well in its future growth," said Hansen.
"A prominent figure in the European business world with impressive experience gained outside of our sector, Jean-Pierre Hansen brought a very thoughtful and highly valued contribution to the board and he will be greatly missed" said Mats Jansson, chairman of the board.