News

David’s Bridal selects PeopleAnswers’ HR solution

BY Marianne Wilson

Dallas — PeopleAnswers announced a software licensing agreement for David’s Bridal to use the PeopleAnswers HR-focused business solution to improve in-store sales performance with higher quality team members.

“Our goal is to provide an outstanding, one-stop shopping experience for brides and for every special occasion, and it’s our consultants and other team members who make it happen,” said David Latta, VP operations, David’s Bridal, which operates more than 300 stores. “PeopleAnswers is sophisticated, science-based technology in the form of an easy-to-learn and use tool that helps us hire and keep top associates across all of our locations who continue delivering the personal service our customers expect.”

David’s Bridal will use PeopleAnswers’ intuitive, cloud-based desktop and mobile software platforms in all of its specialty retail stores to prescreen and hire all in-store full-time, part-time and seasonal positions including store manager, wedding consultants and alterations. The assessment process includes custom Performance Profiles for each position and a single prescreen behavioral evaluation that determines best-fit candidates prior to a formal interview.

The software’s ability to compare candidates with multiple profiles is designed to determine a future career path that helps managers select the candidates with the highest probability for long-term success.

By using PeopleAnswers, David’s Bridal will move its paper-based employee recruiting process online. Managers will also use PeopleAnswers as a guide for candidate interview questions, employee development and succession planning.

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REAL ESTATE

Shoppers can create custom candy bars at Sweet! Hollywood

BY Marianne Wilson

Los Angeles — Candy emporium Sweet! Hollywood has opened its flagship location at the Hollywood & Highland Center, in Hollywood, Calif.

The store is designed as a one-of-a-kind retail entertainment experience by envisioning the proverbial kid in a candy store and bringing that vision to life.

After ascending the unique musical staircase to the grand entrance, guests can create custom candy bars in the Chocolate Lab, witness live candy art shows, and sample exotic sweets from across the globe. Featuring more than 200 types of gummy candies, 140 flavors of chewing gum and 250 types of lollipops, the candy boutiques never cease to surprise.

"Visitors and fellow Angelenos alike are racing the 700 ft. of track in the world’s fastest gumball machine, powered by a Ferrari, experiencing exotic-flavored confections, and selecting from more than 300 types of chocolate bars inside our store," said Gary Shafner, owner, Sweet! Hollywood. “Sweet! is about much more than candy — it represents art, passion and a desire to entertain as the driving forces behind our sugar-filled playground."

Outside the store, elaborate window displays designed by Academy Award winning Moonbot Studios document Willy Wonka’s epic travels. Inside the candy wonderland guests take part in sugar art shows led by expert custom candy sculptors.

Showcasing 12 exclusive candy boutiques, private event space, and exclusive partnerships with Hollywood’s biggest movie premieres, Sweet! Hollywood said it plans to expand internationally in the coming years.

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REAL ESTATE

Fashion Outlets of Chicago to open Aug. 1

BY Marianne Wilson

Chicago — Fashion Outlets of Chicago, a 530,000-sq.-ft. retail destination located just minutes from O’Hare International Airport and 15 miles from downtown Chicago, will open its doors for the first time on Aug. 1.

The first fully-enclosed outlet mall built in Chicago in more than two decades, Fashion Outlets of Chicago is nearly 95% leased and will be home to 130 stores, including anchors Bloomingdale’s The Outlet Store, Neiman Marcus Last Call, Saks Fifth Avenue Off 5th and Forever 21, as well as outlet locations from high-fashion brands such as Gucci, Tory Burch, and Barneys New York.

A number of brands are also opening their first outlet store in Chicago, including Longchamp, Vince Camuto, Ports 1961 and L’Occitane.

Among the center’s innovations is The Arts Initiative, founded and curated by Arthur and Miami-based gallery Primary Projects, which will feature highly interactive visual arts integrated into the architectural framework of the property. Popular contemporary artists, such as Daniel Arsham, Jen Stark and Bhakti Baxter, created art that ascends the sides of escalators, throughout vestibules and entryways and suspended from ceilings.

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