MARKETING/SOCIAL MEDIA

Dayton Mall to introduce Artec Group Shapify Booth

BY Dan Berthiaume

Dayton, Ohio— The Dayton Mall is launching the Shapify Booth, a 3D full body scanner from Artec Group, on Tuesday, Nov. 18 in the mall’s center court. The booth takes a full scan of a person in 12 seconds, which is then 3D printed to create a full-color figurine called a “Shapie.”

When a customer steps inside the booth, created in conjunction with Doppleganger Laboratories, four wide-view, high-resolution Artec scanners rotate around the person to scan from all angles. These high-powered precision scanners are able to capture details down to wrinkles on clothes. Artec’s software then automatically stitches together the hundreds of generated images to create a full body 3D image file ready for 3D printing. The printed 3D figurines will be ready to pick up the next time a customer comes to the Dayton Mall to shop.

“We’re very excited to announce our first U.S. partnership for the Shapify booth,” said Artyom Yukhin, president and CEO of Artec Group. “The booth’s installation at the Dayton Mall is a big step toward getting 3D technologies in the hands of the everyday consumer. Although 3D technology, specifically 3D printing, is seen in the news on a daily basis, it is not yet widely within reach of the average person. It’s our hope that the Shapify Booth can change this by becoming many people’s first interaction with 3D technologies.”

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News

Sears seeks fit with ‘Reserve It’ service

BY CSA STAFF

Just in time for the peak holiday shopping season, Sears is introducing "Reserve It" – a free service that lets Shop Your Way members pick out apparel and footwear in stock at their local Sears, put the items on hold, and then try them on once they arrive at the store.

“Instead of browsing through racks to find your size, color and style, you've already browsed with a few clicks online, and when you arrive at the store your selections are hand-picked, ready and waiting for you to try on,” said Leena Munjal, senior vice president, Sears Holdings. “Reserve It combines the digital world of ecommerce with in-store shopping … to streamline and personalize the experience for our members like never before."

The company describes Shop Your Way as a social shopping destination and rewards program that offers millions of products, personalized services and advice. Through a network of retail partners and service providers, members can shop, compare, purchase items and earn points to use on future purchases, according to Sears.

Sears said last week that Shop Your Way members can begin Black Friday a week early at Sears.com when exclusive pricing on key items becomes available at 6 p.m. on Nov. 20. Then on Thanksgiving Day, Sears stores will open at 6 p.m. with more than 1,000 doorbuster deals continuing through 1 p.m. on Black Friday. The Reserve It launch comes as the National Retail Federation estimates that 56% of shoppers – an all-time high – will shop online this holiday season.

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FINANCE

Deloitte: Consumer spending dips in October

BY Dan Berthiaume

New York — The Deloitte Consumer Spending Index marginally dipped in October after two months of consecutive increases. The Index tracks consumer cash flow as an indicator of future consumer spending.

The Index, which comprises four components–tax burden, initial unemployment claims, real wages and real home prices–decreased to 4.1 in October from 4.4 the prior month.

Highlights of the Index include:

Tax Burden: The tax rate has been effectively unchanged staying steady from the prior month at 11.8%.

Initial Unemployment Claims: Claims marginally decreased to 295,000 from 303,000 the previous month down 9.7% from the same period a year earlier.

Real Wages: Real hourly wages were slightly down 0.1% from the previous month to $8.84.

Real Median New Home Price: New home prices fell 9.8% from the prior month to $109,000. Prices are still 3.7% higher than the same period in 2013.

Alison Paul, vice chairman Deloitte LLP and retail and distribution sector leader, said despite this small setback consumer spending for the holiday season looks strong.

"Despite a slight dip in home prices, consumers appear to be poised for some strong spending this season with lower gas prices and employment gains strengthening their confidence, said Paul. "In fact, in our most recent consumer holiday survey, shoppers told us they plan to spend 13 percent more than last year. And, in comparison to recent years, many will be shopping without a strict budget, which is good news for retailers hoping to up-sell or cross-sell more impulse prone shoppers. For retailers, the opportunity is there this year to provide in-demand products along with product complements and premium options. And of course, retailers should think about equipping their sales associates with information and ideas so they are sure to encourage customers to take advantage of additional offerings."

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