REAL ESTATE

DDR announces new name, tagline and brand identity

BY Staff Writer

Beachwood, Ohio — Developers Diversified Realty Corp. announced Monday that it will officially change its name to DDR Corp., and adopt its New York Stock Exchange ticker symbol and most commonly referred identity, DDR, as its official brand name.

The company also unveiled a new logo, tagline and brand identity.

"Our new name accurately reflects the fact that we have simplified our strategy, portfolio and capital structure," said Daniel B. Hurwitz, president and CEO of DDR. "The words ‘developers’ and ‘diversified’ no longer have primary significance in our company strategy. Ground-up development of new shopping centers, while still part of our business, no longer warrants top billing in our name. Furthermore, our focus on open-air, value-oriented shopping centers renders the word ‘diversified’ inaccurate."

Included in the launch of the new brand is the tagline: "Think Retail. Create Value."

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REAL ESTATE

New retail leases signed at Shops at Highland Village

BY Staff Writer

Highland Village, Texas — Jacksonville, Fla.-based Regency Centers said it has leased retail space in Highland Village, Texas, to two new merchants at The Shops at Highland Village.

Delta Dental Insurance Co. has leased 10,678 sq. ft. of office space, and children’s apparel retailer Addison June Baby Boutique has leased 2,419 sq. ft.

The 352,000-sq.-ft., mixed-use lifestyle center is anchored by an AMC 12 Theatre and Barnes & Noble Booksellers, plus national retailers such as Ann Taylor, Banana Republic, Bath & Body Works and Potbelly Sandwich Works.

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REAL ESTATE

Coreland Cos. names new hire

BY Staff Writer

Tustin, Calif. — Coreland Cos. of Tustin, Calif., announced that Kim Talley has been named senior associate, retail brokerage.

Talley was previously senior associate with CB Richard Ellis. She has completed transactions with TJ Maxx, Wells Fargo, TruValue Hardware, Starbucks and Citibank.

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