REAL ESTATE

DDR executes deal with MobileBits to enhance mobile marketing

BY Katherine Boccaccio

Beachwood, Ohio — DDR Corp. announced a strategic agreement with MobileBits Holdings Corp., provider of SAMY, a mobile marketing and engagement platform, to acquire DDR’s proprietary location-based mobile marketing solution ValuText.

MobileBits will integrate the ValuText product into the SAMY solution and will make the solution available to DDR tenants and shopping centers. SAMY is an innovative ‘mobile mall’ application that allows shoppers to gain instant access to the latest discounts, coupons and loyalty cards, via their mobile devices.

The SAMY app is free to consumers, and can be downloaded to any iOS device via the App Store, with Android support coming very soon.

Consumers using SAMY can customize their choices to meet their preferences. They select the type of merchants, brands and/or retailers they are interested in by subscribing to one or more merchants in their local area. The SAMY app also allows consumers to filter the types of products and services by category, while at the same time view all the offers and discounts available to them in the SAMY network.

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REAL ESTATE

Soma Intimates, Londons to open at Spotsylvania Towne Centre

BY Katherine Boccaccio

Fredericksburg, Va. — Two new merchants will soon be joining the retail lineup at Spotsylvania Towne Centre in Fredericksburg, Va., according to Cafaro Co., based in Youngstown, Ohio.

Soma Intimates and Londons will open this summer in the outdoor shopping district of the complex, The Village at Towne Centre. Londons will open first, occupying just about 2,000 sq. ft. next to Firebirds Wood Fired Grill. By late August, Soma will open its 2,500-sq.-ft. store next to White House | Black Market.

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REAL ESTATE

Chic 2 Chic to open at Foxborough Plaza

BY Katherine Boccaccio

Foxborough, Mass. — Charter Realty & Development said that it has signed a lease with consignment boutique Chic 2 Chic at the Foxborough Plaza, a 118,844-sq.-ft. shopping center in Foxborough, Mass.

The 22,000-sq.-ft. store is a relocation from downtown Foxborough and is the company’s only current store in the state.

The Foxborough Plaza, owned and managed by WP Realty, is almost 100% occupied, anchored by Ocean State Job Lot, and also featuring Dollar Tree, Dunkin Donuts and Xtreme Fitness.

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