REAL ESTATE

dd’s Discounts to Sherman Plaza in Winnetka, Calif.

BY Michael Fickes

Winnetka, Calif. — dd’s Discounts, a subsidiary of Ross Dress For Less, has opened a 25,600-sq.-ft. store at Sherman Plaza in Winnetka, Calif. Kennedy Wilson represented the landlord, Sherman Plaza, in the transaction.

Epsteen and Associates represented the tenant.

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MARKETING/SOCIAL MEDIA

Survey: More consumers shopping — and spending — on smartphones

BY Marianne Wilson

New York — The month of March saw a steep rise in smartphone-generated traffic, orders, and revenue by consumers to retailer smartphone-optimized websites over the year-ago period, according to mobile commerce platform Branding Brand. In March 2014, smartphones generated 29.4% of total online visits, up 42.7% from March 2013 (62.9% iOS, 36.4% Android). The market share of non-mobile (desktop) visits decreased 21.1% from March 2013 to March 2014.

The study revealed a 168.3% increase in retail revenue resulting from smartphone-generated visits to mobile-optimized websites over the same period last year.

"Not only are customers shopping more on their phones, they’re also spending," said Chris Mason, Branding Brand co-founder and CEO. "Our data shows large numbers of consumers rapidly embracing mobile as a fundamental tool to conveniently connect with retailers."

The complete report is available at Brandingbrand.com/data.

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OPERATIONS

NRF: Retail employment grows in March

BY Staff Writer

Washington, D.C. — Retail employment increased 18,200 in March and 229,000 year-over-year, according to the National Retail Federation. The increase is consistent with recent positive economic indicator reports and bodes well for income and consumer confidence as the industry enters into the busy spring selling season.

“We’re encouraged by the progression seen in March related to hiring and other indicators that point to overall economic growth,” said NRF chief economist Jack Kleinhenz. “First quarter results have been less than stellar thus far thanks to a variety of factors, including unusually bad weather in almost every part of the country. As the year progresses, I expect the job market to strengthen, which will put consumers in a position to feel even more confident about spending, bolstering the sub-par economic recovery.”


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