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Delhaize America optimizes pricing, promotions

BY Dan Berthiaume

Salisbury, N.C. – Delhaize America has entered into a multi-year agreement for Revionics Life Cycle Price Optimization solutions, which include Revionics Price Optimization, Revionics Promotion Optimization and Revionics Markdown Optimization. The agreement also includes Revionics Advanced Analytics services: key value item (KVI) analysis, item clustering and market basket analysis.

The Revionics Life Cycle Price Optimization software will help Delhaize America streamline its capabilities to execute data-driven, shopper-centric pricing, promotion and markdown strategies as well as tactics to enhance price image, foster stronger customer loyalty and respond quickly to dynamic market conditions. Leveraging Revionics’ core price management capabilities, Delhaize America hopes to be able to efficiently and consistently execute their pricing business rules.

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Paragon Software introduces home delivery system in U.S.

BY CSA STAFF

Dallas – Paragon Software Systems Inc., a provider of vehicle routing and scheduling optimization solutions, is introducing Paragon HDS (Home Delivery System) to the U.S. market. Paragon HDS is designed to enable home delivery and home service companies to offer more accurate delivery times while improving fleet efficiency.

The software allows companies to integrate multichannel ordering and delivery booking with real-time route scheduling. It runs continually and routes orders while they are being placed, optimizing efficiency and providing narrow time slots for delivery.

“In today’s market, customers increasingly expect reliable, low cost delivery as part of the sale,” said William Salter, CEO and president, Paragon Software Systems. “Unfortunately, consumers can be let down by inadequate home delivery services that are either inconvenient, too costly, or result in late or missed deliveries. By using Paragon HDS, logistics departments will be able to work more closely with customer services departments to provide service improvements that will help build brand loyalty, as well as win new business, while reducing costly delivery failures. The improvements in customer service are balanced with the company’s home delivery resources, with the software continuously optimizing the home delivery routes as new orders are placed.”

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Clarabridge acquires Market Metrix

BY Dan Berthiaume

Reston, Va. – Clarabridge, Inc., a provider of intelligent customer experience management (CEM) solutions, is acquiring Market Metrix, an enterprise feedback management platform in the leisure and hospitality industries. Market Metrix will complement and extend Clarabridge’s analytics and measurement-focused CEM offerings with the addition of a robust, results-oriented feedback management platform.

“Customer experience management is becoming mission critical to many enterprises,” said Sid Banerjee, CEO of Clarabridge. “A common vision that emerged from our engagement with thousands of organizations is the market’s need for an end-to-end solution that integrates customer feedback from all sources, apply advanced text and sentiment analytics to identify themes and drivers of customer satisfaction, as well as surface critical operational issues, and coordinate engagement activities that ultimately help companies drive customer loyalty and profitability. The merger between Clarabridge and Market Metrix enables us to bring this vision to reality, as the currently fragmented CEM market starts its convergence toward a complete solution suite.”

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