FINANCE

Delhaize Group to sell 25 Maxi, Mini Maxi and Tempo stores

BY Katherine Boccaccio

Brussels, Belgium — Belgian grocer Delhaize Group said that it has reached an agreement to sell 25 Maxi, Mini Maxi, and Tempo stores in Montenegro to Expo Commerce.

The transaction is slated to close in the fourth quarter, and Delhaize and Expo will enter into a franchise agreement to maintain the Maxi, Mini Maxi and Tempo names.

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OPERATIONS

PriceGrabber names new president

BY Katherine Boccaccio

Los Angeles — Online shopping content provider PriceGrabber announced it has appointed Jeff Goldstein as its president, charged with leading the new division of CPL Holdings that was created from a management-led buy-out from Experian.

Jeff Goldstein previously was managing partner at BGT Capital, an investment and advisory firm focused on the digital media and ecommerce sectors where he advised CPL Holdings.

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News

Report: Retailers must think differently about mobile commerce ROI

BY Dan Berthiaume

Boston – According to a new report from the Universal Commerce Innovation Exchange and Aite Group, “Strategies for Mobile Investments – Ensuring Success,” retailers need to think differently about how they achieve ROI from their mobile commerce strategies. This different mode of thinking includes:

Customer-channel. Mobile does not exist as a single channel. It is inherently cross-channel, linking different channels and locations and also encompassing social media and search activities. Consideration of mobile commerce ROI must take this wide cross-channel scope into account.

Channel interplay. The inherent cross-channel nature of mobile also means whatever happens as a result of mobile commerce strategy in one channel impacts the customer experience in other channels. In addition, customer dissatisfaction with the functionality of a mobile device results in brand dissatisfaction.

Holistic. Mobile commerce strategies must be holistic to deliver maximum ROI. Successful targeting of customers with location-based mobile coupons will still result in failure if store staff cannot locate products or otherwise.

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