OPERATIONS

Deloitte: 60% of Americans will shop over Thanksgiving weekend

BY Marianne Wilson

New York — Sixty percent of Americans plan to shop in stores or online over the Thanksgiving weekend – up from 51% in 2011, according to Deloitte’s pre-Thanksgiving survey.

Among these weekend shoppers, 63% plan to shop in stores on Black Friday and 23% plan to shop in stores on Thanksgiving day (up from 17% in last year’s survey). Shoppers expect spend an average of $286 over the holiday weekend – up 28% from the 2011 survey

The survey also indicates:

Black Friday shoppers will hit the stores early: 22% of Black Friday shoppers plan to go to the stores at midnight on Black Friday, while 46% plan to head to the stores between Midnight and 5 a.m.;

Shoppers will do their homework: 39% of consumers surveyed plan to research online before shopping in stores over the Black Friday weekend;

Consumers have a long way to go to complete holiday shopping: Shoppers surveyed have completed only 19% of their gift shopping to date while nearly half (48%) haven’t done any of their holiday gift shopping; and

Consumers will be online shopping: 46% of holiday weekend shoppers plan to shop online on Black Friday; 44% plan to shop online on Cyber Monday.

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Report: NRLB promises quick action on Walmart case

BY Staff Writer

New York — Federal labor officials said Monday they will decide quickly whether to support a request by Wal-Mart Stores Inc. to stop a union-backed group from pushing worker walk-outs at hundreds of stores on Black Friday, the Associated Press reported.

The chain on Thursday filed a complaint with the National Labor Relations Board to stop OUR Walmart, a group made up of current and former Wal-Mart workers, from holding protests at hundreds of stores.

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Survey: Consumers to shop via mobile phones on Thanksgiving

BY Marianne Wilson

New York — Mobile devices will play a pivotal role this Thanksgiving as the holiday transforms into "Mobile Thursday," the day before Black Friday, according to a new online survey by Harris Interactive, conducted on behalf of Digitas, a digitally led, global integrated brand agency.

Twenty-eight percent of smartphone- or tablet-owning adult holiday shoppers plan to shop on Thanksgiving Day with their mobile devices, nearly double the percentage from 2011, when only 16% said they would use a mobile device to shop on "Mobile Thursday."

In addition to shopping for the holidays, 29% of smartphone or tablet owners say that they have used or plan to use their mobile devices to assist with upcoming Thanksgiving holiday preparations. That number rises to 40% when focused on adults aged 18–34.

"Our findings reinforce that mobile is not just another channel. It’s a technology-driven cultural phenomenon that is changing how people are connecting to brands and commerce. With more consumers shopping on their devices, brands are being provided with more mobile moments to address and create impact — even during a time of turkey, football, and family," says Chia Chen, SVP, mobile practice lead, Digitas.

The survey revealed that consumers while consumers want to shop via mobile, brands still need to catch up. Three-quarters (76%) of those who shop by mobile device and computer say that it is easier to shop via computer. And only 8% say their shopping experience is easier via mobile and one-in-six (16%) say there is no difference between the two.

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