Deloitte Holiday Survey: Gift spending ticks up
New York City Consumers are not very hopeful about the economy, but their holiday shopping plans remain intact, according to Deloitte’s 25th Annual Holiday Survey.
Six out of 10 (62%) of survey respondents plan to spend more or the same on the holidays, up 11% from Deloitte’s 2009 holiday survey and the highest level since 2006. The anticipated rise in holiday spending comes despite that fact that nearly only four out of 10 (39% ) survey respondents expect the economy to improve next year, down from more than half (54% ) who anticipated an improvement at this time last year.
In other survey findings:
- Two-thirds (66% ) of consumers indicate their household financial situation is the same or better than last year at this time, a 10% point rise from 2009.
- Consumers plan to spend a total of $466 on gifts, the first increase since 2004. However, the average number of gifts fell for the third consecutive year, to 16.8.
- Consumers’ total anticipated holiday spend this year rose slightly to $1,160 from $1,145 in 2009 on gift and non-gift categories that include socializing away from home, entertaining, non-gift clothing, and home/holiday furnishings.
- Gift cards land at the top of the list of gift items consumers plan to purchase for the seventh year in a row. However, the total number of cards that consumers plan to buy slipped to 5, from 5.4 in 2009.
The survey revealed the growing influence of mobile and online channels. Nearly three-quarters (72%) of respondents indicate that online research will influence their holiday purchases. Among the nearly one out of five shoppers (17% ) who plan to use their smartphones in the holiday shopping process, 56% of them will do so to compare prices. And more than one out of 10 (12%) of consumers will turn to social networks for information such as gift ideas and coupons, discounts and sale information this holiday season.
Consumers, however, maintain a careful approach to spending, as nearly three-quarters (73%) plan to change the way they shop this holiday season in an effort to save money. Almost half (46% of those surveyed intend to purchase more gifts with cash than they have in the past, and 36% say they have permanently cut back the amount of money they spend.
Results improve at ODP, search on for CEO
Two days after announcing the resignation of chairman and CEO Steve Odland, Office Depot on Wednesday announced improved results for the third quarter ended Sept. 25 despite a challenging economic climate which pressured sales. The company said it achieved third-quarter profits of $54 million, reversing a prior-year loss of $413 million, while earnings per share rebounded to 18 cents compared with a prior-year loss of $1.51. Total sales declined 4.3% to roughly $2.9 billion, including the unfavorable effect of foreign exchange rates.
The huge swing in profits was not as extreme as it might seem due to the inclusion of tax and interest expense benefits during the current third quarter, which caused a 15-cent-per-share favorable impact compared with a prior-year period when reported profits were negatively impacted by $1.43 due to charges for deferred tax asset valuation allowances, the reversal of tax benefits and restructuring activities.
Board member Neil Austrian, who became interim CEO on Monday when the departure of Odland was announced, said the company was executing very well across the entire enterprise and is well positioned for a rebound. He also singled out the company’s North American Retail Division for its best sales performance since the fourth quarter of 2006. The 1,150 retail division reported same-store sales that were flat with the prior year and operating profits that declined to $30 million compared with $35 million. Profits were pressured as the company engaged in a highly promotional and competitive back-to-school season, which prompted increased advertising expenditures.
In addition to improved profitability, the company highlighted its free cash flow of $109 million and cash on hand of $679 million at the end of the quarter.
“We are pleased with our strong cash flow performance in the third quarter, which was driven by both earnings and good working capital management," said Mike Newman, Office Depot’s CFO. "We have been executing very well across the entire enterprise as we focus on returning to sales growth and delivering improved profit as we go forward."
Austrian indicated the company’s liquidity and positioning in the marketplace will enable the company to attract a quality executive to replace Odland although he declined to offer a timetable during a conference call with analysts.
“I don’t think we want to set a timetable because we want to find the best person we can.”
Austrian also said the timing of Odland’s departure was unrelated to a settlement with the Securities and Exchange Commission relating to inappropriate communications with investors.
“It has nothing to do with the SEC issue. It is unfortunate that it has come out that way, but it is not the facts,” Austrian said.
The change in leadership is intended to provide a spark to a company positioned to capitalize on improved economic conditions.
“We want a hall of fame guy. We want someone who is a proven leader and has run a major business and can grow revenue,” Austrian said regarding the search for Odland’s successor. “We are not going to cost cut our way of the problem.”
B&N to sell e-reader at Books-A-Million
NEW YORK – Barnes & Noble announced a strategic partnership with Books-A-Million, to bring its NOOK e-readers to Books-A-Million’s 229 stores as the company’s exclusive e-reading devices. The announcement marks the first partnership of its kind between two major bookselling retailers in the United States, Barnes & Noble reported.
“We’re excited to work with another bookselling leader to introduce our bestselling NOOK e-reading line to an even greater audience of readers,” said Chris Peifer, VP digital business development at Barnes & Noble. “Our NOOK products will support Books-A-Million customers’ love of reading by providing access to the most expansive catalog of digital bestsellers, magazines in vivid color and children’s picture books.”