Deloitte holiday survey: Internet ties discounters as top shopping destination
New York City — Deloitte’s 26th annual holiday survey of consumer spending intentions and trends, released Thursday, found that nearly half (48%) of consumers say they most likely will shop for gifts online this holiday season – a 13% increase from last year.
This makes the Internet the No.1 shopping destination, now tied with discount stores, for the first time since adding the channel to Deloitte’s annual study.
Online shopping no longer skews to the youngest consumers, according to the survey. While 18-24 year old respondents expect to do an average of 32% of their buying online this holiday season, this is only slightly higher than the 30% of those 45 and older who plan to do the same.
“Online channels will be the bright spot for retailers this year,” said Alison Paul, vice chairman and U.S. retail & distribution leader, Deloitte LLP. “One of the effects of a stagnant economy and persistent inflation on consumers’ psyche is a laser focus on price, now the common denominator.”
Paul said that retailers need to capture consumers’ attention with convenience, wide merchandise selection and in-store and online product availability.
Among consumers surveyed, 48% indicated that competitive prices are the top reason to shop with a particular retailer online followed by free shipping among 20% of respondents. Additionally, 69% are more likely to shop online retailers who offer free shipping.
Nearly half – 44% – of consumers said they plan to use social media sites while holiday shopping. Among this group, 57% will seek discounts and 51% will read reviews and research gift ideas (49%) on social media sites.
Among other survey findings, 87% earning $100,000 or more expect to conduct online research this holiday shopping season, compared with 71% earning $100,000 or less. Among smartphone owners, 41% of respondents in higher income brackets plan to use their devices for holiday shopping, which drops to 24% among those earning $100,000 or less.
More than seven out of 10 (71%) of consumers surveyed engage in multichannel shopping – such as purchasing an item in a store after viewing it online – and 32% believe it is important that retailers have both a store and a website.
Shoppers also rely on their smartphones while browsing retail stores. Among smartphone owners, 27% plan to use their phones for holiday shopping, and 56% will check or compare prices specifically while in a store. Some 38% will scan barcodes to locate product information. More than one-third (34%) will seek discounts, coupons and sale information from their phones while shopping in a retail store this holiday season.
SpendTrend report: Card spending growth strong in October
Atlanta — A report released Thursday by First Data Corp., which tracks same-store consumer spending by credit, signature debit, PIN debit, EBT cards and checks at U.S. merchant locations, found that, in October, dollar volume growth held steady at 9.4% versus September’s growth of 9.5%.
Overall transaction growth improved to 7.5% in October from 7.1% in September. Inflation continued to be evident in the food sector as Food/Beverage Stores posted average ticket growth of 2.3% for the second consecutive month.
“Consumers continued to spend in October,” said Silvio Tavares, senior VP and division manager of First Data Global Information and Analytics Solutions, which publishes SpendTrend. “Both transaction growth and credit card spending were up significantly; indicating consumers are increasingly disposed to spending heading into the crucial holiday season.”
GGP launches mobile app upgrade
Chicago — Mall owner General Growth Properties said Thursday it has launched an enhanced version of its mobile application.
The Club app delivers several new upgrades, including push notifications to alert users of their favorite store sales, a Google map feature, live Facebook feeds, GPS capabilities and more. Android and iPhone users can download the free app through the Android Market or App Store by searching The Club Shopping Mall Guide.
The application allows users to customize their preferences so their local GGP mall’s information is displayed.
“The application was designed to provide door-to-door convenience and is just one example of GGP’s commitment to enhancing the shopping mall experience,” said Susan Houck, GGP senior VP marketing.