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Deloitte: More than half of consumers to shop over Thanksgiving weekend

BY Katherine Boccaccio

New York City — A survey released Tuesday by Deloitte, which polled 1,000 consumers, found that the majority – 51% – will shop in stores or online over the Thanksgiving weekend. Among them, 66% plan to shop in stores on Black Friday and 17% plan to shop in stores on Thanksgiving Day.

The survey also found that shoppers expect to spend an average of $224 over the holiday weekend.

Among other key findings, 23% of Black Friday shoppers plan to go to the stores at midnight on Black Friday; 28% of women versus 19% of men said they would hit the stores at midnight. Also:

  • Nearly half (44%) of Black Friday shoppers plan to head to the stores between midnight and 5:00 a.m.
  • Fifty percent plan to shop online on Black Friday; 41% plan to shop online on Cyber Monday; and 26% plan to shop online on Thanksgiving.
  • About half (52%) plan to avoid shopping in stores during the Black Friday weekend to avoid crowds.
  • Shoppers have completed less than one-quarter (23%) of their gift shopping to date.
  • Consumers have purchased 26% on sale or with a coupon.
  • While 51% of respondents say they’ll shop over the Thanksgiving weekend, 69% plan to look for information about Black Friday sales.
  • Thirty six percent will look to newspapers for information about Black Friday deals.
  • Thirty three percent will look at websites dedicated to Black Friday deals.
  • Thirty nine percent say they are likely to make their purchases later in the holiday season because they anticipate better promotions.
  • Twenty two percent are likely to purchase earlier in the holiday season because they are concerned merchandise may run out.
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Report: Retail executives to drive sales with social media

BY Katherine Boccaccio

New York City — The third annual Retail Finance Outlook released Tuesday by CIT Group found that 80% of retail executives expect their holiday sales to increase or remain the same as last year. And they are eying social media as a means to drive sales.

Among the notable shopping days this holiday season, more than one-third of executives expect Black Friday sales to increase this year; more than a quarter expect Cyber Monday sales to be up and nearly a quarter expect Super Saturday sales to increase.

In addition, sensing that price-conscious consumers will again be on the look-out for bargains, 37% predict an increase in last-minute shopping, while 38% expect post-Christmas shopping days to be stronger.

The study found that retailers hope to attract consumers through social media. Nearly 60% of executives are shifting marketing dollars away from old media toward new media, such as social media campaigns. As part of that shift, 68% report increases in marketing and deals through social media channels, including Facebook and Twitter. In addition, 63% report that their web sales are growing (28%) or growing faster than other channels (35%).

“In what has been an otherwise mixed season thus far, retailers are doing whatever they can to maximize their holiday sales season,” said Burt Feinberg, group head of CIT Commercial & Industrial. “This preparation includes shifting marketing dollars away from old media toward new media to get the consumer in the door or on their website.”

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Nielsen survey: Most Black Friday shoppers head to department stores

BY Katherine Boccaccio

New York City — Nielsen’s annual Black Friday Shopping Survey, released Tuesday, found that 80% of consumers don’t plan to shop on Black Friday. Of those that do, 71% will head to department stores, 52% to electronics stores, 51% to mass merchandisers and discounters, 40% will shop online, 27% will visit toy stores and 23% will shop warehouse clubs.

The smallest percentage of shoppers will be the biggest spenders, as 32% of Black Friday shoppers plan to spend $100 to $250, 24% plan on $250-$500, 20% plan on $50-$100 and 15% plan on $500-$1,000.

Less than 10% say this will this be the first year they plan to shop on Black Friday.

According to Nielsen, shopping is now in full force as last week 35% of consumers started shopping. This is up from the 24% average over the 10 weeks the survey has been in the field.

Apparel and electronics are the big product pulls on Black Friday, as 62% of shoppers will buy clothing and accessories and the same percentage (62%) will buy electronics.

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