REAL ESTATE

Denmark discounter Tiger to open its first U.S. store

BY Marianne Wilson

New York — Tiger, the Danish discount chain known for its low prices and design emphasis, is entering the United States, opening a 5,000-sq.-ft. flagship in May, in New York City.

Tiger stores offer a quirky, ever-changing selection of exclusive products across a wide variety of categories, including home, toys, hobby, party, snacks, electronics, gadgets, fashion accessories and seasonal. The majority of its products, roughly half of which are designed in house, sell for $10 or less.

Based in Copenhagen, the retailer opened its first store in 1995, and currently has some 435 locations in 25 countries. (The company operates under the name Flying Tiger Corp. in Asia and the United States due to trademark issues.)

Tiger is reportedly looking at additional sites in the New York market. It has selected DSV as its worldwide logistics partner. The supplier has a new logistics facility, in Edison, New Jersey, ready to support the retailer’s expansion.

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News

Japanese eyewear brand JINS opens U.S. flagship

BY CSA STAFF

Japan’s largest eyewear brand is opening its first U.S. flagship store in California with a unique, gallery-like setting designed by San Francisco architecture firm Kwan Henmi.

Shoppers at JINS will be able to choose trendy, customized eyeglass styles for each face and personality with affordable prices ranging from $60 to $120, including high-quality aspheric lenses.

At the center of the store will be Kanna, an intricately-designed robot that creates prescription lenses on-site in just 30 minutes. The company says thisis a first for the U.S. eyewear market and will disrupt the eyeglass shopping experience as we know it, providing fast, precise service with customers browsing, purchasing and receiving their new eyewear all in the same day.

In addition, starting on April 10 customers nationwide in the U.S. will be able to purchase JINS eyewear online with an existing prescription.

"Eyeglasses are small, delicate objects that might get lost in a large space, but we made sure that they are easy to touch and try on, by organizing them in a system of simple, well-lit, repetitive grids,” said Denis Henmi, president and CEO of Kwan Henmi. “This simplicity and accessibility has deep roots in the JINS brand, and are qualities that recur throughout our store design.”

JINS is well-known for raising the bar with unique shopping experiences – its stores in Japan push boundaries with their bright, inviting designs and other distinctive elements. JINS hopes to bring this innovative approach to members of the U.S. market who want a personalized, hands-on experience when buying glasses. At the heart of the store will be Kanna, an intricately-designed robot that edges high-quality, aspheric lenses on-site while customers wait.

The flagship store and e-commerce site at jins.com will be open on April 10.

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MARKETING/SOCIAL MEDIA

Study: Customer loyalty program enrollments at all-time high

BY Gina Acosta

New York — Enrollment levels in consumer loyalty programs have reached an all-time according to the 2015 Bond Brand Loyalty Report. The fifth annual study shows consumers overwhelmingly agree that loyalty programs are worth the effort.

“While points and discounts drive behaviors, companies need to engage with consumers at a deeper level if they want to extend program loyalty into genuine brand loyalty,” said Scott Robinson, senior director of loyalty consulting & solutions for Bond Brand Loyalty. “This necessitates thinking beyond a program’s monetary incentives to focus on how it can better serve customers or make their experience with the brand more enjoyable, including fulfilling customer needs.”

According to the report, one-third of consumers agree they would not be loyal to the brand if it were not for a loyalty program, and 70% of consumers modify when and where they shop to maximize points, up 13% over the past two years.

In addition, loyalty programs were found to be a top contributor to brand loyalty, ranking higher than factors such as product and service availability, overall price, and communications from the brand. The survey engaged more than 10,000 consumers to uncover insights on brands and loyalty initiatives used in industries such as retail, consumer packaged goods, financial services, entertainment, and dining.

More key findings are included in the 2015 Loyalty Report, available for download at Bondbrandloyalty.com.

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