Denny’s selects Wireless Ronin’s digital menu systems

BY Staff Writer

Minneapolis — Wireless Ronin Technologies has established a relationship with Denny’s Corp., and received an initial order from AAFES to install its RoninCast digital menu system at the Denny’s Fresh Express concept at Nellis Air Force Base in Las Vegas.

The Ronin’s solution will feature digital menu and promotional screens that display a streamlined menu for both Denny’s Fresh Express and Denny’s AllNighter concepts.

“It was RoninCast’s adaptable technology that allows us to use their single content management system to create and manage our Denny’s menu board and promotion content and then deploy it with any pre-existing digital systems at our franchise locations that attracted us to Wireless Ronin,” said Greg Powell, VP – concept innovation for Denny’s. “This is a huge benefit to Denny’s to not have to learn, update and maintain our content in multiple systems, but still be able to deploy to a location’s unique system. For locations that do not have existing digital menu systems, Wireless Ronin will install its complete turnkey solution.

Denny’s Fresh Express and AllNighter menu an promotional content will be managed from an off-site corporate location while still allowing the local store the flexibility to edit prices on-site via Ronin’s Customer Management System.

Wireless Ronin will work closely with Denny’s to provide content engineering, hardware, installation, project management, training, network operations center and content hosting. The first installation is targeted for completion during November 2013. Denny’s has plans to expand its Fresh Express and AllNighter concepts to hundreds of locations nationwide.

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STORE SPACES

First 100% LED-lit Walmart opens

BY Marianne Wilson

New York — The first Walmart to be entirely lit with LEDs has opened, in South Euclid, Ohio, just outside of Cleveland. The store will serve as a model for environmentally friendly design for future locations, with 100% LED lighting, electric vehicle charging stations in the parking lot and more.

Other notable features of the store include:

  • LED lighting in the parking lot will reduce energy consumption by 50%, plus improve the quality of lighting for late night errands.
  • In daytime hours, skylights allow natural light to illuminate customers’ paths, reducing energy to light the sales floor by an average of 25%.
  • Re-using the heat from on-site refrigerant equipment can supply up to 60% of in-store hot water needs.
  • The use of a white membrane roof that reflects light better than a darker roofing color will helps reduce overall building energy consumption.
  • The chain is also testing the use of doors on cases that house deli meats, cheeses, yogurts, etc., with the hope of reducing refrigeration energy use by 20% or more.

The chain noted that LED lighting is 80% more than traditional lightbulbs.

“The LED lighting we’re using in the grocery section of our South Euclid store alone will save more than 59,000 kWh a year – which is enough energy to power five single-family homes,” Walmart said on Walmartgreenroom.com.

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MARKETING/SOCIAL MEDIA

Macy’s to deploy visual recognition technology from NantMobile

BY Marianne Wilson

New York — Macy’s shoppers will be able to see it, scan it, shop it this holiday season with the chain’s upcoming integration of NantMobile’s iD visual recognition technology. The new Macy’s Star Gifts app, powered by iD, empowers mobile shoppers to leverage visual recognition technology to purchase items from Macy’s Star Gifts assortment while on the go. Whether they scan it from a catalog, magazine ad or even from an outdoor billboard, Macy’s will deliver mobile access to product information, gift-giving assistance and much more.

“Visual recognition technology is the next evolution of our mobile strategy, leveraging Macy’s omnichannel capabilities to be everywhere our customers are in order to enhance their shopping experiences on the go,” said Martine Reardon, Macy’s chief marketing officer. “This new application of technology will assist us in delivering helpful and relevant content to mobile shoppers while at the same time providing them with the opportunity to get their holiday shopping done with ease.”

Augmenting its already robust mobile initiatives, Macy’s Star Gifts app, available for free on iTunes and Google Play, will be used to deliver content that will help inspire, entertain and assist in the creation and fine-tuning of holiday gift lists.

Consumers who download the Macy’s Star Gifts app will have their first opportunity to engage with the added virtual content with the launch of the Macy’s Star Gifts catalog in early November. With the app open, shoppers will just need to point their device at any page in the catalog featuring a Star Gift and tap the screen to see the enhanced information.

For a limited time, through Nov. 17, shoppers can also scan the first page of the Star Gifts catalog to receive a $10 Macy’s mobile Gift Code* to kick start their holiday gift shopping.

Throughout the holiday season, visual recognition technology will be available on Macy’s gift advertising found in public spaces such as subway stations, digital billboards, bus shelters, windowscapes and magazines, and additional catalogs. This marks a first-of-its kind use of iD’s visual recognition technology to deliver a seamless experience across national catalogs, print and outdoor advertising.

The addition of iD technology adds another layer to Macy’s existing mobile strategies including its stand-alone app, mobile-enhanced online store at Macys.com, as well as numerous mobile rewards and advertising partnerships.


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