Derek Lam designs dress up Kohl’s apparel selection
MENOMONEE FALLS, Wis. — Designer Derek Lam’s Rio de Janeiro inspired collection is now available at Kohl’s as part of the retailer’s DesigNation series.The limited edition, limited time collection is Lam’s first collaboration with Kohl’s and also marks his first swimwear collection.
The contemporary collection of rich fabrics, bold prints and chic silhouettes features misses’ apparel and swimwear with retail prices ranging from $36 to $88. For added shopping convenience, an extensive assortment of exclusive styles and colors will be available only on Kohls.com.
“We are thrilled to partner with Derek Lam, who has brilliantly captured the cultural vibrancy and passion of Rio through this imaginative and diverse collection,” said Don Brennan, Kohl’s chief merchandising officer. “Today’s launch of the second DesigNation collection reinforces Kohl’s ongoing commitment to offering our customers world-class designer fashions of extraordinary quality, design and selection, all at an affordable price point.”
“I designed the Derek Lam for DesigNation collection to be an ally to modern women, providing fashion and style that is relatable, accessible and exciting,” said Lam. “The collection brings the essence of Brazil to the Kohl’s customer and was inspired by a trip to Rio, a city full of color and life. The easy-going nature and unselfconscious sensuality of Rio is reflected in colors, prints and styles that are versatile and easy to wear.”
The launch of Derek Lam for DesigNation is supported with an integrated advertising and marketing campaign that spans across print, broadcast, digital and social media. To celebrate with consumers nationwide, Kohl’s Facebook fans were invited to vote on 10 items from the collection, with the top five favorite items made available in an exclusive presale in March. Kohl’s also launched a Derek Lam for DesigNation Facebook application and sweepstakes, offering Facebook fans a chance to win select pieces from the Derek Lam for DesigNation collection by playing a match game with Derek Lam trivia. For complete details visit www.Facebook.com/Kohls. A Pinterest board was also launched in March to showcase the Derek Lam for DesigNation collection and highlight the inspiration drawn from Rio. The collection will be prominently featured in the misses’ department with branded creative.
Derek Lam for DesigNation is the second collection in Kohl’s DesignNation concept, which feature fashions from premier designers based on international destinations. This fall, Kohl’s third DesigNation collection will feature Catherine Malandrino, who will draw creative influence from her trip to Paris, France. The collection will feature misses’ apparel and will be available exclusively at Kohl’s and Kohls.com. Kohl’s will launch multiple DesigNation collections throughout the year.
Phoenix Premium Outlets officially opens
Chandler, Ariz. — Simon Property Group announced Friday that it opened Phoenix Premium Outlets, the upscale outlet shopping center serving the Greater Phoenix and Scottsdale areas.
The center, located in Chandler, Ariz., is adjacent to the Wild Horse Pass Hotel & Casino within the Wild Horse Pass Development. Phase I of the project, which is 100% leased, is 360,000 sq. ft. with 90 outlet stores including Banana Republic, Brooks Brothers, Calphalon Kitchen, Calvin Klein, Coach, Elie Tahari, Gap Factory Store, Hugo Boss, Lucky Brand, Michael Kors, Nike, Saks Fifth Avenue Off 5th, Tommy Bahama, Tommy Hilfiger, Under Armour and more. Additional merchants to open in the coming months include: Armani, Cole Haan, J.Crew, Kate Spade New York and Polo Ralph Lauren.
Galleria at Sunset to undergo $7 million remodel; H&M to open
Henderson, Nev. — One of Southern Nevada’s largest shopping centers is set to undergo a $7 million renovation, its largest since it opened in 1996. According to mall owner, Cleveland-based Forest City Enterprises, construction is scheduled to begin early April and is slated for completion in the fall.
Boutique Talulah will join H&M in the newly renovated mall. Bath & Body Works and Express stores will relocate to new locations inside the center.
The renovation will also bring improvements to the food court, center court, guest services center and restrooms. Other new amenities will include a new play area and a family restroom.
"We’re very excited about the renovation, which will enhance the experience and comfort of our shoppers," said Heather Valera, director of marketing for Galleria at Sunset. “We are also welcoming global fashion giant H&M, which is regularly requested by shoppers." The store will be two levels, approximately 20,000 sq. ft. and located in the heart of the shopping center.
The contractor on the project is VCC USA. The architect is RTKL.
The 1.05-million-sq.-ft. shopping center opened in 1996 and is anchored by Macy’s, J.C. Penney, Dillard’s, Kohl’s and Dick’s Sporting Goods.