Destination Maternity flagship to open in Virginia Beach
Virginia Beach, Va. — Destination Maternity Corp. has leased 5,033 sq. ft. for a new flagship store in The Town Center of Virginia Beach, according to Divaris Real Estate.
Motherhood Maternity will close all of its locations in Southside Hampton Roads and move into the new Destination Maternity in September. The new store will carry all of the retailers concepts including Motherhood Maternity and A Pea in the Pod.
DRE, which leases The Towne Center, represented the retailer, and Divaris Property Management Corp. manages the mixed-use town center property located in the central business district of Virginia Beach.
Marcus & Millichap names regional director
Calabasas, Calif. — Marcus & Millichap Real Estate Investment Services has named Paul Loubet as western region director of the national retail group.
Based in the firm’s Newport Beach, Calif., office, Loubet will direct more than 100 investment sales professionals operating from more than 25 offices comprising Marcus & Millichap’s western region.
An industry veteran with 25 years experience, Loubet has closed more than 75 shopping center transactions valued at more than $500 million. He has served as the big-box leasing specialist for the western region with General Growth Properties and as VP investments, with Regency Centers, where he acquired and developed grocery-anchored neighborhood and community shopping centers.
Nutella spreads from store shelves into e-commerce territory
SOMERSET, N.J. — The Nutella brand is trying its hand at e-commerce with the launch of the Nutella Boutique, which will offer branded apparel and accessories.
T-shirts, messenger bags that hold up to nine jars of Nutella — or a laptop — and Nutella spreaders are among the product offerings available on the e-commerce site.
"The passion our fans have for Nutella is unlike any other. They are constantly requesting access to branded merchandise, and we’re happy to finally offer them the opportunity to show their love for the brand outside of the kitchen," said Noah Szporn, category manager for the Nutella brand at Ferrero U.S.A. "We look forward to continuing to fulfill their love and passion for Nutella."
Nutella Boutique has launched just in time for the back-to-school season and is looking to tap into that market by offering T-shirts for $12, phone cases for $6.50 and messenger bags for $16 — all of which is marketable to students of practically any age.
Nutella is a hazelnut spread made with hazelnuts, skim milk and a hint of cocoa. It has no artificial colors or preservatives and can be found in grocery stores, warehouse clubs and mass merchandisers, typically near the peanut butter and sweet spreads section.