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Destination XL Group taps CQuotient to launch personalized email programs

BY Marianne Wilson

Cambridge, Mass. — Destination XL Group, the largest multichannel specialty retailer of big and tall men’s apparel, will leverage CQuotient’s advanced machine learning and predictive algorithms to create email campaigns tailored to individual shoppers at its Destination XL (“DXL”) stores and e-commerce sites.

According to a recent survey of shoppers in the U.S. and U.K., 48% of respondents listed email as their communication channel of choice. Recognizing this preference among its own shoppers, Destination XL Group has teamed up with CQuotient to augment the benefits of its existing email marketing campaigns by taking a hyper-personalized approach. Destination XL Group will now have the ability to harness big data from all customer touchpoints and will use these insights to deliver more relevant and valuable digital communications.

“Email is one of our strongest communication methods when it comes to connecting with our customers outside of store walls, and we wanted to help mirror our personal in-store experience through this channel,” said Jay Nigrelli, VP e-commerce, Destination XL Group. “By partnering with CQuotient, we expect to take our email campaigns to the next level. They will turn what was once an overwhelming amount of data into relevant messages tailored to each individual’s shopping patterns and preferences; and they’ll do so using our existing email processes and infrastructure. We are very excited to deliver more valuable, always relevant information to our customers.”

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City Sports names new chief merchandising officer

BY Staff Writer

Boston — City Sports announced that it has named Ted Manning as chief merchandising 0fficer.

Manning joins City Sports following nearly two decades of service with outdoor retailer Eastern Mountain Sports, most recently as their EVP, where he developed strategies for retail expansion, merchandising, product development and marketing. Manning began his career at EMS in store management, climbing the ranks to hold posts as a product manager, merchandise director and VP/general merchandise manager.

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Survey: Target, Best Buy, Walmart excel in mobile experience

BY Marianne Wilson

Worthington, Ohio — Three high-profile big-box retailers received high marks for their mobile experiences, according to a survey by Prosper Insights & Analytics. In fact, among mobile users, 28.9% have used their mobile devices to shop at Walmart, 27.7% at Target, and 22% at Best Buy.

All three receive positive reviews regarding mobile shopping experience. 83.4% of mobile users who have shopped Target’s mobile site rate their overall experience as either good or excellent. 71.9% of those who’ve shopped Walmart and 69.2% of Best Buy mobile shoppers say the same.

However, the analysis went a step further to apply the Net Promoter Score (to see if mobile shoppers were likely to recommend the respective sites to a friend or colleague) and thereby evaluate the strength of the retailer’s mobile site image as well as loyalty to that particular site, Target is the only mobile site to receive a positive score (NPS = 11.3%).

Both Best Buy and Walmart have negatives scores of -1% and -19.8%, respectively.

“These findings suggest that a satisfactory mobile experience in itself doesn’t necessarily lead to retailer advocacy,” said Pam Goodfellow, analyst for Prosper Insights & Analytics. “As mobile continues to grow, omni-channel retailers are increasingly challenged with converting their ‘shoppers’ into ‘buyers’ – and winning a repeat visit. Delightful experiences, consistent messaging, and excellent service delivered through all channels are paramount when building this sought-after, loyal customer base.”

The survey included 341 smartphone and tablet users.

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