Dickey’s Barbeque selects PlayNetwork for in-store music and messaging
Redmond, Wash. PlayNetwork said Tuesday that Dickey’s Barbecue Pit has deployed PlayNetwork’s Serenade Service to deliver music and messaging content to all of its locations.
The partnership will enable Dickey’s Barbecue Pit to embed its mission into the music and promotional messages that play in all sites. Promotions, which will be narrated by founder Roland Dickey, will focus on the company’s heritage.
To complement the Texas barbecue menu, PlayNetwork designed a music concept deeply rooted in Americana, mixed with classic Southern rock, blues, and boogie-woogie, a Texas-style Western swing.
REI launches first broadcast ads
SEATTLE Recreational Equipment Inc. announced that it is revealing its first two broadcast commercials in select cities from Nov. 30 through Dec. 24.
The commercials, created by BBDO Atlanta, are designed to complement REI’s seasonal marketing “Find Out” campaign. The commercials, entitled “Tree” and “Fine Dining,” portray the outdoors as a place to build community while demonstrating that outdoor recreation is an activity everyone can enjoy.
“Our new ads capture the co-op’s love of the outdoors and our desire to share that love with others. We hope viewers find them inviting, fun and authentic, and that they are motivated to spend more time in the outdoors,” said Tom Vogl, REI VP marketing. “Whether taking shelter from rain while hiking through an old growth forest or sharing sandwiches at a campsite while being awestruck by the stars above, we want viewers to be inspired to experience nature firsthand.”
Maidenform names Coty CEO to board
ISELIN, N.J. Maidenform Brands announced that its board of directors has elected Bernd Beetz to the board. Beetz will also function as a member of the nominating and governance committee.
Since 2001, Beetz has served as the CEO of Coty Inc., a leading global beauty company with a portfolio of over 40 notable brands in 90 markets worldwide.