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Dickies adds children’s footwear license to portfolio

BY CSA STAFF

Leading global workwear brand Dickies has entered into a new licensing agreement with SG Footwear, a division of SG Companies and leading manufacturer, marketer and distributor of children’s footwear in the U.S.

Products under the license will include infant, toddler, boys and girls casual footwear, including hikers, relaxed loafers and classic casuals.

"We are excited to have this new category as it reinforces our product offering for a younger age range," said Michael Penn, VP of licensing for Dickies. "Parents are familiar with our durability in school wear and kids’ fashion apparel, and now they will see that translate into a full assortment of kids’ footwear."

"We have been providing customers with durable, dependable and high quality kids’ footwear for more than 100 years. We’re proud to work with a company like Dickies, which shares our vision," said Bernard Leifer, CEO of SG Companies.

Design and production of the Dickies-branded kids’ footwear lines will begin immediately, with marketing and distribution expected to begin in fall 2014.

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Fifth & Pacific to focus on Kate Spade

BY CSA STAFF

Fifth & Pacific plans to sell its Lucky Brand Jeans division to an affiliate of Leonard Green & Partners for $225 million so it can focus on its fast-growing Kate Spade brand.

"We believe that by focusing all of our resources on the huge opportunity at Kate Spade, we can deliver the strongest value creation opportunity for our shareholders,” said William L. McComb, CEO of Fifth & Pacific (formerly known as Liz Claiborne). “This is all about bringing Kate Spade to its full potential.”

The deal, which calls for $140 million of the sale price to be paid in cash at closing and the remaining $85 million to be financed in the form of a three year seller note, is expected to close in first quarter 2014.

“It is truly an historic day at Fifth & Pacific Companies — a return to our roots as a mono-brand company,” added McComb.

Fifth & Pacific said that Lucky Brand Jeans will assume the proportionate share of its sourcing contract with Li & Fung as well as some of its other obligations.

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Chris Paul, Blake Griffin featured in new Foot Locker commercial

BY CSA STAFF

Foot Locker has unveiled its latest national advertising spot to promote the newest footwear and apparel from Kids Foot Locker this holiday season. The commercial features Los Angeles Clippers Chris Paul and Blake Griffin, along with Chris Paul’s son.

"We were excited to have Chris Paul and Blake Griffin in our new Kids Foot Locker spot, as both parents and kids identify with these talented athletes," said Stacy Cunningham, EVP for Kids Foot Locker. "Parents and gift givers will find an incredible product lineup for kids, including Jordan One Flights and Flight Origin sneakers, varsity hoodies, raglan t-shirts and much more, during the holiday shopping season."

"Sharing the spotlight with people that I love and one of my favorite brands brings this spot close to home," said Paul. "I really enjoyed kicking off the holiday with this collaboration with my son, my buddy Blake, and the Foot Locker family. I’m glad to be a part of a campaign that inspires kids of all ages to dream big, play big, and go big."

Click here to view the spot on YouTube.

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