REAL ESTATE

Dick’s Sporting Goods opens new Missouri store Nov. 1

BY Dan Berthiaume

Pittsburgh – Dick’s Sporting Goods is opening a new store in Osage Beach, Mo., on Nov. 1. The Osage beach location will be the retailer’s 12th store in the state of Missouri and its 551st nationwide.

“We look forward to opening our new Dick’s Sporting Goods in Osage Beach, becoming part of the community and serving athletes of all ages by providing them the equipment they need to excel," said Lauren Hobart, senior VP & chief marketing officer, Dick’s Sporting Goods.

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MARKETING/SOCIAL MEDIA

Toys “R” Us holiday campaign combines digital with TV, radio and print ads

BY Marianne Wilson

Wayne, N.J. — Toys “R” Us 2013 holiday marketing plans include a new TV campaign that will feature a group of real-life children from local New York charities who think they’re going on a field trip, but actually are going to a Toys “R” Us store where they are given free rein.

Featured at the end of each TV commercial and throughout many of the company’s print and online marketing vehicles, is the hashtag, #WishinAccomplished.

The new TV ads, debuting on Oct. 20, are the centerpiece of a fully integrated marketing campaign, encompassing digital, radio and print advertising. Created in partnership with The Escape Pod Agency, Chicago, the spots will air on all major networks and cable stations throughout the holiday season.

To further bring the campaign to life online, Toys “R” Us will feature dedicated social media content, including a special 90-second version of the TV commercial and behind-the-scenes images, on the company’s Facebook page, Facebook.com/Toysrus.

Now through mid-December, Toys “R” Us promotional activity will be seen across the Web, as the company has increased its investment in digital advertising for 2013. The strategy includes placements on high-impact homepages, including MSN.com, YouTube and Yahoo!, among others.

Those who engage with popular apps, such as Angry Birds, will also see Toys “R” Us ads in-game. And, as a digital extension of the retailer’s broadcast promotions, ABC.com and CBS.com will feature Toys “R” Us ads online as part of a larger partnership with the networks.

The Toys “R” Us YouTube Channel, YouTube.com/ToysRUsOnline, will serve as the go-to destination for kids and families looking to replay the magical moments of the commercials.

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FINANCE

Reports: FTC to approve Office Depot-OfficeMax merger

BY Dan Berthiaume

Boca Raton, Fla. – The Federal Trade Commission (FTC) is reportedly set to approve the proposed merger between Office Depot and OfficeMax after concluding it will not significantly affect competition in the office retailing space. According to multiple press reports, the deal will go through without either company having to divest any holdings.

Office Depot and OfficeMax initially announced their proposed merger in February of this year. The all-stock deal worth about $976 million will combine the second- and third-largest office retailers in the U.S. Neither company has publicly commented on the reports.

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