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Digimarc develops digital solution for retailers and brands

BY CSA STAFF

Digimarc Corporation, a digital solutions company, has added audio watermarking to its Digimarc Discover mobile engagement platform. An audio watermark is embedded in an audio signal and identifies ownership of copyright, so retailers and brands can differentiate Digimarc’s solution from competing technologies.

Digimarc’s mobile engagement platform is designed to enable retailers and brands to simplify and enhance mobile consumer engagement, build brand loyalty and drive purchase opportunities from each component of their marketing campaigns.

"The advantages of assigning unique digital identities to every media component are game changing for mobile marketing, and no other vendor provides such a comprehensive and effective offering," said Ed Knudson, EVP, sales and marketing at Digimarc. "Fingerprinting-based approaches to audio recognition, such as those used by Shazam, or image recognition employed by augmented reality providers, must guess against large databases when trying to identify a brand’s content. Brands can’t afford to leave the fate of their marketing campaigns to chance. Digimarc’s patented digital watermarking technology provides accurate identification every time — eliminating the risk of a poor consumer experience at the point of engagement, or even worse an embarrassing and potentially catastrophic misidentification of the brand."

Retailers and brands can leverage the platform to maintain control of the complete consumer experience. The company also says its platform delivers accurate and fast mobile experiences without risk of linking consumers to incorrect content.

Digimarc Discover enables smartphones and other sensor-equipped devices to "see and hear" media content using built-in cameras and microphones. Consumers simply direct their phones at content they are interested in and are presented with a range of services such as purchase a product, view a video, save for later, download a coupon or share with their network — made possible by the audio watermark.

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Financial services firm with ties to Walmart lends to shoppers

BY CSA STAFF

Progress Financial may not be directly affiliated with Walmart, but a Bloomberg story this week reveals the companies are connected in some interesting ways.

According to the article, Progress Financial Corp. serves as a vehicle to extend credit to many of the Walmart’s customers, even thought the lender of small loans is said to have no direct relationship with the retailer. Nevertheless, Progress is a financial institution focused on serving Hispanic customers who don’t have bank accounts, a constituency Walmart has long indicated represents one of its core customer segments. And the company is run by a former Wal-Mart executive, a Wal-Mart director sits on the lender’s board, and the Walton family’s venture capital firm is the lender’s largest shareholder, according to Bloomberg. To read more click here. 

 

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New chief people officer for Molson Coors Europe

BY CSA STAFF

Molson Coors Brewing Company has appointed former human resources director of Vodafone Vicky Cookson as the company’s chief people officer for Molson Coors Europe, based in Prague, Czech Republic, effective Sept. 1.

Cookson will report directly to global chief legal and people officer Sam Walker and join the European leadership team led by Mark Hunter. Cookson is human resources executive with international and cross-cultural experience.

Molson Coors Europe has more than 6,000 employees and operations in the U.K., Ireland, Czech Republic, Hungary, Bulgaria, Romania, Croatia, Serbia, Montenegro, Bosnia-Herzegovina and Slovakia.

“We are excited to welcome Vicky, a highly distinguished and experienced member of the human resources community, to our European team,” said Walker. “Her commitment and passion for helping professionals grow and develop, coupled with her many years of people strategy experience make her an ideal addition to our European leadership team.”

Cookson spent 13 years at Vodafone, most recently as the human resources director for the company’s Romanian business, where she led a team of 70 human resources and property professionals in the development and implementation of the people strategy across almost 4,000 employees. Prior to this, she was the interim HR director for Vodafone Hungary.

In January 2013, Molson Coors formed the Molson Coors Europe business segment by combining its existing businesses in the U.K. and Ireland with its acquired business in nine Central European countries.

Molson Coors Brewing Company is one of the world’s largest brewers. The company’s operating segments include Canada, the United States, Europe, and Molson Coors International. The company portfolio of owned and partner brands includes Coors Light, Molson Canadian, Staropramen and Carling.

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