MARKETING/SOCIAL MEDIA

Digital Signage Entertains at Hollister Co

BY CSA STAFF

Las Vegas, At GlobalShop 2005, PlayNetwork Inc. announced the release of a case study detailing retailer Hollister’s use of digital signage for in-store entertainment. Live video footage from Huntingdon Beach, Calif., is distributed via closed-circuit network and broadcasted on large “Video Windows” in Hollister stores nationwide. The 5-ft. by 5-ft. liquid-crystal screens are displayed in 3-by-3 configurations.

“This is the first retail digital-signage and entertainment system of its kind featuring 24/7 real-time video for a specific in-store experience,” said Darrell Champagne, PlayNetwork’s VP systems engineering. The technology is just one example of how retailers are using digital signage for in-store branding and to enhance the shopping experience.

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Read All About It: Store Performance

BY CSA STAFF

New York City, Bridging the gap between strategy and execution is a challenge for any organization. It’s especially challenging for retailers.

In an article titled “Moving Retail to the Next Level: Consistent Store Performance Management,” StorePerform president and CEO Srikant Vasan talks about rising to the challenge.

“While every retailer has stores that outperform the pack, until now, retailers have lacked the tools to leverage these best practices and attain consistent performance in all stores,” Vasan writes.

For the complete article, click on “Guest Commentaries” above.

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Ann Taylor Adds to Board

BY CSA STAFF

New York City, The day after naming Kay Krill as CEO, Ann Taylor Stores Corp. brought Linda Huett, president and CEO of Weight Watchers, onto its board of directors. Ms. Huett will bring the number of independent directors on Ann Taylor’s 10-person board of directors to eight. Ms. Huett will also serve as a member of the independent compensation committee.

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