OPERATIONS

Dillard’s to enhance web presence with strategic investment

BY Katherine Boccaccio

Little Rock, Ark. — Dillard’s said Wednesday it has made a strategic investment in e-commerce company Acumen Brands in a move toward enhancing the department store retailer’s website dillards.com, as well as Acumen’s 12 e-commerce sites.

Dillard’s invested $4 million in Series B preferred stock of Acumen Brands, leading a $5 million round of growth financing which also included participation from existing investors Noro-Moseley Partners, BLH Venture Partners, the Gravity Fund and the Arkansas Risk Capital Matching Fund.

Acumen, based in Fayetteville, Ark., offers branded storefronts for a variety of professions and lifestyles including medical uniforms, work wear and western wear.

Under the agreement, Acumen will offer technological marketing services and support to enhance Dillard’s online presence, while Dillard’s VP Kent Burnett will serve on the Acumen board to provide strategic guidance for the company. Burnett is the Dillard’s senior executive in charge of information technology and ecommerce.

Recently, Dillard’s announced an increased commitment to the growth of its online store with a new Internet Fulfillment Center in Maumelle, Ark., opening in spring 2012.

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OPERATIONS

Dick’s Last Resort teams with PlayNetwork for multichannel entertainment experience

BY Katherine Boccaccio

Redmond, Wash. — PlayNetwork on Wednesday announced a partnership with restaurant and entertainment chain Dick’s Last Resort, to provide original video, social engagement and custom music programs.

PlayNetwork said it is producing "Dick’s TV," which features a lineup of original programming and product promotions.

"Dick’s has always been about serving great food and entertainment," said Ted Moats, CEO of Dick’s Last Resort. "PlayNetwork has helped us find new, creative ways to make the dining experience even more engaging, plus our online fans now have a vehicle to share the Dick’s experience with friends."

Restaurant patrons and servers will be invited to contribute to the experience by uploading photos, text messages and Tweets to the displays throughout the restaurants. Store managers are also able to post new messages instantly to restaurant displays.

To maximize the impact of the new programming, PlayNetwork is installing new state-of-the-art A/V systems in all 10 existing Dick’s Last Resort locations, as well as new restaurants scheduled to open later this year.

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Report: Leading companies must address strategy, capabilities, organization design, culture

BY Katherine Boccaccio

Boston — A report released Wednesday by Boston Consulting Group said that, while 96% of companies are using Facebook and 83% are using Twitter, few have an overall marketing strategy that incorporates digital and includes clear metrics for success.

The report, Marketing Capabilities for the Digital Age, presents the findings of a BCG survey of marketing executives at 31 major corporations globally and presents an overview of the digital landscape.

The survey revealed that marketing executives are wrestling with a range of issues, including how to reach customers most effectively at each step of the purchasing process, create the right organization design, build a test-and-learn culture, and find talent with the needed digital expertise.

Reported as a top pain point by 29% of survey respondents, this talent gap is a key issue.

Key highlights from the survey include:

  • 77% of companies are struggling to stay on top of where to reach customers — a necessary foundation for effective digital marketing.
  • In addition, few companies are clear on what they hope to achieve with social media and what consumers want from these new platforms.
  • Besides having an effective strategy that integrates traditional and digital media, companies need to rethink and restructure their marketing organizations to fully capitalize on today’s opportunities.
  • By setting specific business objectives, testing different digital platforms, and using the right metrics to measure their relative impact, companies can begin to see what approaches work best with their target customers and industry.

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A.Alinamas says:
Mar-27-2012 09:56 am

Macy’s, a largest sell code of Macy’s, Inc., delivers conform and affordable oppulance to business during some-more than 800 locations in 45 states, a District of Columbia, Puerto Rico and Guam. Macy’s stores and macys.com offer particular assortments including a many desired family of disdainful and conform brands for him, her and home. Macy’s is famous for such epic events as Macy’s 4th of Jul Fireworks® and a Macy’s Thanksgiving Day Parade®, as good as fantastic conform shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy’s helps strengthen communities by ancillary internal and inhabitant charities that make a disproportion in a lives of a customers.

D.Adsfaadsf says:
Mar-27-2012 09:55 am

Success requires a fundamentally different mindset. Unlike traditional media, social media such as Facebook pages and Twitter “handles” are free. But they do require a commitment of resources: people, training, new-content creation, tracking, and follow-through. Just as important, these new platforms mean that for the first time, companies can easily engage with consumers directly, but the learning curve for doing this effectively can be steep.

A.Alinamas says:
Mar-27-2012 09:56 am

Macy’s, a largest sell code of Macy’s, Inc., delivers conform and affordable oppulance to business during some-more than 800 locations in 45 states, a District of Columbia, Puerto Rico and Guam. Macy’s stores and macys.com offer particular assortments including a many desired family of disdainful and conform brands for him, her and home. Macy’s is famous for such epic events as Macy’s 4th of Jul Fireworks® and a Macy’s Thanksgiving Day Parade®, as good as fantastic conform shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy’s helps strengthen communities by ancillary internal and inhabitant charities that make a disproportion in a lives of a customers.

D.Adsfaadsf says:
Mar-27-2012 09:55 am

Success requires a fundamentally different mindset. Unlike traditional media, social media such as Facebook pages and Twitter “handles” are free. But they do require a commitment of resources: people, training, new-content creation, tracking, and follow-through. Just as important, these new platforms mean that for the first time, companies can easily engage with consumers directly, but the learning curve for doing this effectively can be steep.

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