MARKETING/SOCIAL MEDIA

Dippin’ Dots launches interactive mobile site

BY Dan Berthiaume

Paducah, Ky. – Ice cream retailer Dippin’ Dots has launched a fully interactive mobile site that integrates augmented reality with a fan loyalty program known as the Dot Crazy Rewards Club. The program, named Bubandu, provides a universal augmented reality viewer from Rocktops Digital Media that enables companies to market their brands on a mobile device without having to build an app.

Upon downloading the free viewer, Dippin’ Dots’ customers will be able to scan qualifying purchases from participating Dippin’ Dots franchise stores, kiosks, fairs, festivals and events. Points can also be earned for qualifying purchases from Dippin’ Dots vending machines, stand-alone freezers and when making online purchases at dippindots.com. Bubandu then tracks the fans’ purchases and provides point totals on the viewer. Dippin’ Dots executes all changes to their loyalty program on the Bubandu platform, never requiring a user to manage or upgrade the app on their device.

In addition to tracking customers’ loyalty points, the viewer provides "experiences" for the fan including "making it rain Dippin’ Dots" in the actual store. The experience is also available to the consumer at home upon scanning markers on the Dippin’ Dots website (enabling the consumer to see raining Dippin’ Dots in their home). Other experiences include a "Cookies n’ Cream Machine" game and a "Bubble Gum Blaster" game. Fans will be able to cash in their loyalty points for free Dippin’ Dots ice cream and personalized Dippin’ Dots merchandise like iPad and iPhone covers, cosmetic bags and backpacks.

The launch of the fan loyalty program will be available initially to 150 Dippin’ Dots franchise locations across the country. Fan loyalty members will not need to have a club card – instead they will be able to engage in all loyalty activity through their smartphones.

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FINANCE

Study: ESL market to grow at 18% CAGR

BY Dan Berthiaume

Dallas – The global Electronic Shelf Labels (ESL) market is expected to grow at a compound annual growth rate (CAGR) of 18.03% during the period 2013-2018. According to a new report from Sandler Research, one of the key factors contributing to this market growth is the reduction in labor costs.

The global Electronic Shelf Labels market has also been witnessing the increasing demand for ESL by retail stores. However, Sandler Research advises the increasing competition among vendors could pose a challenge to the growth of this market.

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News

Motorola releases pocket-sized scanner

BY Dan Berthiaume

Schaumburg, Ill. – Motorola Solutions Inc. has introduced the new Symbol CS4070 wireless handheld Bluetooth scanner that can pair with any Bluetooth-enabled tablet, smartphone or laptop to provide enterprise-class 1D and 2D bar-code scanning. The CS4070 works with all Android, iOS and Windows tablets, laptops and smartphones.

An integrated MFI chip and Apple certification ensure compatibility with all Apple mobile devices, including the iPhone and iPad. The CS4070 scanner is ergonomically designed to be worn on a lanyard around the neck or fit naturally in the hand. The field-replaceable battery also holds enough power for a full 12-hour shift and an LED indicator lets workers know how much charge is left.

The CS4070 can scan bar codes both near and far and omni-directional scanning eliminates the need to align the scanner with the bar code. It is designed to quickly capture virtually any barcode with Motorola’s most advanced imaging engine, whether it is displayed on the screen of a mobile phone or printed on paper and damaged, scratched or dirty. Green and red light indicators can also be mixed and matched with audio to provide scanning feedback in any environment.

Intended uses include mobile point-of-sale (MPOS), merchandising, end-to-end track and trace, real-time ordering, route accounting, inventory management, and repair service. Motorola’s Service from the Start Advance Exchange support provides coverage for normal wear and tear, as well as accidental breakage.

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