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Discount Tire taps OneView Commerce with hybris and SAP to enhance customer experience

BY Marianne Wilson

BOSTON – Discount Tire has selected OneView Commerce to enhance the retailer’s “customer for life” brand experience in its more than 875 stores nationwide.

“It was time to replace our legacy POS system as part of a multi-phased corporate-wide transformation, and OneView will allow us to deliver a personalized customer experience that is aligned with our brand tenets and strategy,” said Discount Tire chief customer office Steve Fournier. “We believe that empowering associates to provide our customers with the information they need to make informed decisions anywhere and at anytime is what our transformation is all about. OneView was the only store solution delivering multi-directional, multi-channel customer engagement that seamlessly utilizes the hybris commerce platform and intereactions with strategic SAP products such as its Customer Activity Repository.”

OneView’s built-in integration with the hybris commerce platform and the capabilities of SAP CAR will allow Discount Tire to capture and deliver content to and from these platforms to ensure that the in-store experience is maximized as a key pillar for customer engagement. This multi-directional content delivery is the primary component of OneView’s infrastructure that enables the store to become the digital hub of customer experience.

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MARKETING/SOCIAL MEDIA

Small Business Saturday shopping up 15%

BY Marianne Wilson

New York –Across the country, there was strong support for local businesses on Small Business Saturday, with shopping up 14.9% from last year, according to the results from the Small Business Saturday Consumer Insights Survey, released today by American Express and the National Federation of Independent Business (NFIB).

According to the survey, the average person who shopped on Small Business Saturday spent $162, down 11.5% from the previous year. But overall spending was boosted by strong awareness and the sheer volume of shoppers supporting their local businesses on the day.

“Once again, Small Business Saturday proved to be a bright spot over the first official holiday shopping weekend,” said Denise Pickett, president, American Express OPEN. “Small businesses are critical to the stability of our local communities and growth of our national economy. We are confident that the broad national support for these businesses will continue well beyond November 29th.”

On Nov 29 alone, more than 126,000 tweets were sent in support of the initiative, many using the hashtags #SmallBizSat and #ShopSmall, a 10% increase from the previous year; those Tweets ranged from consumers spreading the word about the national initiative to business owners promoting offers that they created specifically for the day.

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MARKETING/SOCIAL MEDIA

Wal-Mart feels good about Black Friday weekend sales

BY Marianne Wilson

New York – Count Wal-Mart as not falling victim to the Black Friday weekend blues. The discounter is reporting a strong holiday weekend — including record online sales.

“In a few short hours, we flipped from being the largest grocery store in town to the best gift shop on the block," said Laura Phillips, senior VP of merchandising at Walmart. "Not only did we have millions of customers shopping our stores, but we’re confident Walmart was the first stop of the night for most of them.

According to Phillips, more than 25 million people downloaded Wal-Mart's Black Friday ad, and 20 million customers used their local store maps on Walmart.com. And as many as 22 million shoppers walked through Walmart's doors.

Thanksgiving Day was Wal-Mart's second-highest online sales day ever — topped only by Cyber Monday last year.

“Tablets, TVs, sheets, children’s apparel and video gaming were the top five categories of the night in our stores," Phillips said. "We sold enough food storage containers to hold 4.5 million pounds of Thanksgiving leftovers, and we sold enough towels to line the banks of the Mississippi River. Video games, wireless prepaid phones, HDTVs and baby items were popular on Walmart.com on Thanksgiving Day."Count Walmart as not falling victim to the Black Friday weekend blues. The discounter is reporting a strong holiday weekend — including record online sales.

“In a few short hours, we flipped from being the largest grocery store in town to the best gift shop on the block," said Laura Phillips, senior VP of merchandising at Walmart. "Not only did we have millions of customers shopping our stores, but we’re confident Walmart was the first stop of the night for most of them."

According to Phillips, more than 25 million people downloaded Wal-Mart's Black Friday ad, and 20 million customers used their local store maps on Walmart.com. And as many as 22 million shoppers walked through Wal-Mart's doors.

Thanksgiving Day was Wal-Mart's second-highest online sales day ever — topped only by Cyber Monday last year.

“Tablets, TVs, sheets, children’s apparel and video gaming were the top five categories of the night in our stores," Phillips said. "We sold enough food storage containers to hold 4.5 million pounds of Thanksgiving leftovers, and we sold enough towels to line the banks of the Mississippi River. Video games, wireless prepaid phones, HDTVs and baby items were popular on Wal-Mart.com on Thanksgiving Day."

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