REAL ESTATE

Disney to debut interactive store design in 25 locations in 2011

BY CSA STAFF

Pasadena, Calif. — Disney Store will open more than 25 new and remodeled locations around the globe in 2011. The stores will feature the company’s updated store design, which features an array of interactive and immersive experiences. The company ultimately plans to transform all its 350+ locations to the new concept.

“Guests told us that we brought the magic back to Disney Store with the launch of our new design, and they responded by staying in the stores longer and purchasing more,” said Jim Fielding, president, Disney Stores Worldwide.

Among the locations slated to open in 2011 will be the company first-ever stores in Copenhagen, Denmark; Dublin, Ireland; and Antwerp, Belgium. On the home front, Disney will make its debut in the Mall of America, Bloomington, Minn.

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REAL ESTATE

Fresh & Easy to enter Northern California market in March

BY CSA STAFF

El Segundo, Calif. — Fresh & Easy Neighborhood Market on Wednesday said it will open its first stores in Northern California in March and April, with the first two scheduled to open March 2 in San Jose and Danville. Nine additional locations are scheduled to open in the area within the two-month time frame.

Fresh & Easy also said it also plans to open two stores in San Francisco early this year.

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OPERATIONS

Crabtree & Evelyn selects 89 Degrees as CRM partner

BY CSA STAFF

New York City — Crabtree & Evelyn has retained 89 Degrees to assist the retailer in developing a wide range of digital and direct marketing programs.

Work has already begun, with a multi-part direct-mail program targeting current and inactive members of Crabtree & Evelyn’s loyalty program. 89 Degrees analyzed historical member data, then developed and implemented a new audience selection and measurement approach for the holiday period. Beginning in the New Year, 89 Degrees will handle all email supporting the U.S.-based stores and e-commerce.

Tom Woodside, VP marketing and e-commerce for Woodstock, Conn.-based Crabtree & Evelyn, has engaged 89 Degrees to help develop and execute targeted marketing to help the Crabtree & Evelyn brand further solidify and sustain its meaningful relationships with customers.

“89 Degrees gives us direct access to agency partners who have years of retail experience and success to draw upon,” Woodside said. “They not only tap into advanced analytics to quickly identify new opportunities, but also devise unique ways to assemble an end-to-end picture of the customer, thus breaking down silos that all too often exist between channels.”

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