Disney’s Times Square Gambit
Disney Store has opened its largest and most ambitious store to date — smack in the middle of Manhattan’s Times Square. The 20,000-sq.ft., two-level Disney emporium is about five times bigger than most Disney stores, with a layout that is divided by the company’s most popular franchises.
The store offers an immersive brand experience that starts on the exterior. The storefront is made up of a digital billboard that soars 68 ft. above Times Square, and extends down to the street. Weighing over 1,000 lbs., stretching 2,250 sq. ft. and featuring 2.3 million diodes, the bright beacon showcases new and exclusive Disney content 365 days a year.
The main floor of the store is dedicated to New York-themed merchandise, including Mickey Mouse Statue of Liberties and “I Heart New York” shirts with Mickey Mouse ears in place of hearts. A swing twirls about overhead while a stylized New York City skyline rings the perimeter.
The second floor is where the action really is. Highlights include a theatre, complete with seating and activity tables, where kids can choose their own entertainment for viewing on an oversized screen, and a Ridemakerz build-your-own miniature car attraction that ties into Disney’s popular “Cars” franchise. In the Marvel area, a tower plays video of superheroes on a circular screen that uses 360-degree technology. A series of 13-ft., color-changing Lucite trees with digital projected content are scattered throughout the space.
But the centerpiece of the store is the 20-ft.-high Princess castle, complete with glittering chandelier and “magic” mirrors that, with the wave of an RFID-enabled wand, conjure up a video of Cinderella or another familiar princess.
“This store was designed to give kids the best 30 minutes of their day,” said Jim Fielding, president, Disney Store.
Disney isn’t the only big-name retailer betting on Times Square. In the past six months, Aeropostale and Forever 21 both opened massive flagships in the area, joining American Eagle Outfitters, which opened last year.
All the activity is spiking up rents: According to The Real Estate Board of New York’s Fall 2010 Retail Report, since spring 2010, retail asking rents climbed 21% to $1,700 per square foot in the Times Square corridor. There’s no secret as to what had made the area such a retail magnet: An estimated 1.5 million people pass through Times Square daily.
To watch a video of the new Disney store on opening day, go to youtube.com/watch?v=OnlBZGSLUOE&feature=player_embedded.
Guess Q3 income up 7.8%, raises outlook
Los Angeles — Guess said its fiscal third-quarter net income rose 7.8% to $69.1 million from $64.1 million a year ago, surpassing analysts forecasts. The company lifted its full-year earnings forecast.
Revenue for the quarter ended Oct. 30 rose 17% to a record $613.9 million, also topping predictions, with a strong boost from international sales.
The company’s retail stores in North America generated revenue of $253.7 million in the third quarter, up 5.9% from the same period a year ago. Same-store sales increased 1.5%.
“We are very pleased with our third quarter performance, which exceeded our expectations for top-line growth, operating margin and earnings,” said Paul Marciano, CEO. “We grew all of our businesses and made significant progress on several key initiatives. We expanded our retail presence, opening 84 new stores around the world. Our international expansion continues to drive our growth, with Europe and Asia combining to contribute two-thirds of this quarter’s revenue increase.”
Tiffany raises forecast as profits surge 27%
New York City — Tiffany & Co. reported a 27% gain in third-quarter profit, topping analysts’ estimates, as sales rose globally. The jewelry retailer raised its full-year earnings forecast.
Net income rose to $55.1 million, from $43.3 million in the year-ago period, better than analysts had expected.
Revenue climbed 14% to $681.7 million, topping estimates. Revenue in the United States, Canada and Latin America and South America, which accounts for about half of Tiffany’s business, rose 9%. Revenue rose 24% in the Asia-Pacific region, 22% in Europe and 12% in Japan.
Same-store sales rose 7% globally, and were up 8% in the Americas.
Tiffany is forecasting a strong holiday.
“We are now a few weeks into the all-important two-month holiday season and sales growth is exceeding our expectations, although the majority of the holiday season is certainly still ahead of us," said chief executive Michael Kowalski.