REAL ESTATE

DLC awarded ICSC Maxi

BY CSA STAFF

Tarrytown, N.Y. The International Council of Shopping Centers presented DLC Management Corp. with a MAXI Silver Award.

The MAXIs are an international shopping center marketing competition.

DLC was recognized for its leasing tool, the Interactive Leasing Portfolio, which has revolutionized the way the DLC leasing team conducts business by cutting out thousands of unnecessary work hours and eliminating wasteful marketing dollars.

The ILP is a digital, portable meeting tool that provides real-time information on DLC’s entire 97-shopping center portfolio. According to the company, it has eliminated thousands of work hours per year for DLC’s leasing agents in preparing hard copy materials for meetings and trade shows, and saved about $70,000 per year in the printing and shipping of marketing materials and meeting/trade show collateral.

“We have a touchscreen version at our booth at the RECon show in Las Vegas [May 17-20] … It has a contemporary look and feel that is very appealing, and we have begun incorporating that into various other marketing materials,” said Kara Scimeca, DLC’s director of marketing.

The MAXI Awards Program brings together the most successful marketing and advertising programs created throughout the year. Applicants submit their entries to be judged within specific categories and winners are then selected based on the greatest impact made to an individual shopping center or the owning/managing company.

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First Insight adds new director

BY CSA STAFF

PITTSBURGH First Insight announced that Richard Marcus has joined its board of directors.

Marcus, a senior advisor at Peter J. Solomon Co., a leading independent investment banking firm, is a director of 7 Billion People and My Wines Direct.

Marcus commented, “First Insight’s new product market testing analytics gives retailers the means to couple new product development and merchandising decisions with keen predictive insight. Its customer network approach to product market testing offers retailers unmatched scale, speed, and accuracy critical for better merchandise performance and customer satisfaction.”

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Deer Consumer products names new board members

BY CSA STAFF

NEW YORK Deer Consumer Products, maker of small kitchen electronics targeting both international and the Chinese domestic markets, welcomes three independent board members to the company.

Arnold Staloff, chairman of the audit committee, currently serves on the boards of several NASDAQ listed companies including Shiner International, a packaging and anti-counterfeit plastic film company; AgFeed Industries, a feed and commercial hog producer and SmartHeat, an energy savings equipment company.

 

Edward Hua, chairman of the nominating committee, has held various management positions at the Bank of China and is currently the general manager of the Treasury Department of the Bank of China Shenzhen Branch.

Walter Zhao, chairman of the compensation committee, has been the president of Kaito Electronics, an electronics design and manufacturer, since 1997.

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