News

Dog dudes, surfs up with Petco’s partnership

BY CSA STAFF

A unique sponsorship and promotional effort that only a retailer based in Southern California would think of is set to begin August 1.

Petco is the title sponsor of the Unleashed by Petco SurfDog Competition to be held in Imperial Beach just south of San Diego on August 1. It is the 10th time the event has been held and the second year San Diego-based Petco has served as lead sponsor to promote its relatively new 100 store Unleashed by Petco concept which focuses on natural and organic products.

"As a staple San Diego event, we're excited to continue the local Surf Dog tradition and foster the powerful bond between pets and pet parents," said Evan Harding, director of marketing for Unleashed by Petco. "We welcome all pet lovers down to Imperial Beach for a day full of doggie paddles and fun in the sun."

All proceeds from the event which runs from 9 a.m. until 2 p.m. will go to the San Diego Humane Society and SPCA. Those organizations will host pet adoptions on site. Other activities that day include an agility course and off-leash play area provided by Outward Hound and a Dog Food Garden featuring samples and coupons from Blue Buffalo, Live Free, My Perfect Pet, Natural Balance, Natures Variety, Solid Gold, Spot Farms and Whimzees.

Dog surfing is a pretty specialized activity, so the event doesn’t attract a huge field and the more than 50 dogs expected to participate are grouped into four size classifications. The is also a tandem competition.

For humans attending the event, the Coronado Brewing Company will host a beer garden featuring their new "Surf Dog Pale Ale." Animal care experts will also be on hand to ensure all dog participants are kept safe, according to Petco. Professional surfer and pet parent Taylor Knox will be on hand to judge the competition alongside a panel of professional surf competition judges.

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MOBILITY

E-tailers top YouGov Brand Index in U.S.

BY Dan Berthiaume

London – Two e-tailers, Amazon.com and Netflix, are the respective number one and two ranked brands in the U.S., according to the mid-year Brand Index from consumer research firm YouGov. Social video platform is the number three brand in the index, meaning the top three is made up of brands that focus on services delivered through the Internet.

More than half the cross-industry list is made up of tech players. Other retailers (or companies with a strong retail component) included in the index include Apple (No. 5), Subway (No. 6), Google (No. 8) and Lowe’s (No. 10).

Brands and outlets that promise to offer the best deals regularly make it to the top of the index, especially in western nations. In the U.S., Amazon, the retailer that slashes prices everyday – and now promises to deliver them to you in an hour – managed to maintain a very comfortable first position.

In the retail discount category, the top five brands were Amazon, Costco, Target, eBay, and Dollar Tree. In the retail clothing category, the top five brands were Victoria’s Secret, Kohl’s. Old Navy, Macy’s, and Men’s Wearhouse.

Looking at food service, the top five dining casual brands were Olive Garden, Panera Bread, Outback Steakhouse, Applebee’s and Red Lobster. And in the dining QSR category, the top five brands were Subway, Wendy’s, Chick-Fil-A, Pizza Hut, and Sonic.

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FINANCE

Barnes & Noble to spin off education unit in August

BY Dan Berthiaume

New York – Barnes & Noble Inc. will officially spin off its education unit on Aug. 2, 2015. Barnes & Noble shareholders will receive 0.632 shares of Barnes & Noble Education stock for each share of Barnes & Noble stock they hold as of July 27, 2015.

Barnes & Noble Education will function as a separate public company and trade under the symbol BNED on the New York Stock Exchange. Barnes & Noble will continue trading on the NYSE under the symbol BKS.

In addition, Barnes & Noble will start paying a 15 cent quarterly dividend on Aug. 17, 2015. The retailer’s last previous dividend was paid in 2010.

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