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Dogs go digital at AKC/Eukanuba event

BY CSA STAFF

Pin, share, Tweet will join sit, stay, come at the AKC/Eukanuba National Championship when Procter & Gamble introduces cutting-edge social capabilities to the top dog show.

The entire event scheduled for December 13-15 in Orlando will be live streamed which gives those who visit Live.Eukanuba.com the opportunity to virtually sit ringside. However, where things get interesting is with the addition of interactive features to the live streaming that will allow viewers to immediately chat, share, Pin, post and Tweet with the click of a button.

“We are excited to give dog enthusiasts the ability to participate in our show in a way that’s never been done before,” said Jason Taylor, communications director for P&G Pet Care. “People can track their favorite competition, breed or dog as they vie for best in show and instantly share photos or videos across their social networks. No other dog show has offered this interactive capability so we’re expecting a lot of buzz and a tremendous response.”

Throughout the course of the three-day event featuring 190 breeds and varieties more than 300 hours of video will be generated and available from any smart TV, desktop, laptop and mobile device with live streaming set to begin at 12:30 p.m. EST December 13.

“We are thrilled to expand our reach and bring the show to people across the globe,” said Michael Canalizo, AKC/Eukanuba National Championship event manager. “We are so proud to be leading our industry and offering enthusiasts the ability to share their passion for dogs, whether that’s tweeting a group winner, posting a breed competition video to a Facebook page or pinning a picture from the best in show ring. It’s truly phenomenal to see the evolution of the AKC/Eukanuba National Championship.”

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Bering named CEO at FirsTime Design

BY CSA STAFF

Product designer, marketer and distributor FirsTime Design Limited elevated Christopher Bering to the role of president and CEO.

The company, which does business as FirsTime Manufactory through its License Products subsidiary, said Bering will also serve as a member of the board. Bering previously served as president and COO and fills the position occupied by Pete Wierenga since January 2012. Wierenga will continue to serve as chairman of the board.

“The board awarded the CEO title to more appropriately reflect the overall responsibility Mr. Bering maintains for the company and its operations,” Wierenga said. “Mr. Bering’s unique vision, creativity and passion have been invaluable to the growth and transformation of the organization. On behalf of our board of directors, we are excited about the future growth and evolution of the company under his leadership."

The company’s primary product lines are timepieces and home décor products which are sold through national and regional retailers.

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Barnes & Noble discloses SEC probe

BY Marianne Wilson

New York — Barnes & Noble Inc. said is cooperating with a U.S. Securities and Exchange Commission investigation into its accounting.

The SEC notified the bookseller Oct. 16 that it was investigating the company’s restatement of earnings announced in July.

The agency’s New York regional office also said it was looking into a former non-executive employee’s allegation that the company improperly allocated certain expenses between its Nook e-reader and retail businesses.

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