MARKETING/SOCIAL MEDIA

Dollar General Adds In-Store Network

BY CSA STAFF

Goodlettsville, Tenn. Dollar General is adding a TV network to its stores. The company began a limited rollout of DGTV last month to 500 stores in 13 markets.

The network broadcasts five-minute segments of content provided by the retailer and manufacturer partners.

Each store will feature a “DGTV Central” monitor, or a screen mounted above an end-cap display located near the checkout area, that showcases promotional materials.

The DGTV network will be available in the chain’s 4,200 stores by September. Chainwide installation is expected to be complete by January 2009.

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HSN announces partnership with Coty

BY CSA STAFF

NEW YORK HSN is partnering with beauty company to market and sell select Coty Prestige products beginning this spring on HSN and at HSN.com. The first products to launch on HSN will come from Coty Prestige’s Lancaster brand, with additional brands and product categories to be available later this year.

Coty Prestige products will debut on HSN in the spring of 2008 with the launch of Lancaster 365 Cellular Elixir, an advanced anti-aging serum, and an assortment of Lancaster’s top selling European-made sun protection and self- tanning products. These products will also launch in U.S. department stores.

“Our goal is always to offer our customers exceptional products and bringing the Coty Prestige brands to our audience does precisely that,” said Mindy Grossman, ceo of IAC Retailing/HSN. “Between our network and HSN.com, we are uniquely positioned to not only introduce Coty Prestige products and demonstrate their use to millions of new customers, but can also share the insight and first-hand experience that consumers resonate with in a way simply not possible through traditional retail channels.”

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Kaufman to head manufacturing at Kroger

BY CSA STAFF

CINCINNATI Kroger has promoted Calvin Kaufman to group vp of the company and president of Kroger manufacturing, effective immediately. He will be responsible for overseeing the company’s 42 food processing plants in the United States that produce breads, dairy products, meat, beverages and thousands of grocery items for Kroger customers.

“Calvin has an extensive background in operations, distribution and engineering and we are fortunate he will be joining the Kroger manufacturing team,” said Don McGeorge, Kroger’s president and coo. “His leadership and experience will be an asset to Kroger manufacturing, an organization whose associates have been recognized for their leadership in manufacturing innovations and employee safety.”

Kaufman succeeds William Boehm, senior vp and president of Kroger manufacturing, who is retiring after 27 years at the company.

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