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Domino’s launches online ‘Pizza Profiles’

BY Dan Berthiaume

Ann Arbor, Mich. – Domino’s Pizza begins a national campaign today promoting its enhanced online ordering profiles platform, allowing customers the ability to save information and reorder their favorite order in as little as five clicks, or about 30 seconds.

Customers who order at dominos.com can create their pizza profile by saving their favorite order, as well as address and payment information, then accessing the new ‘Your Easy Order’ and ‘Your Recent Orders’ sections in the future to reorder in as few as five clicks.

"Our new campaign is the ultimate in bringing together convenience and value," said Russell Weiner, Domino’s Pizza chief marketing officer. "We are extremely proud of the online ordering platform we have made available to our fans and customers for the past five years, and today, with the addition of customized profiles and the ability to place a lightning-fast order from Domino’s, it gets even better."

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Catalog Spree introduces in-app beauty department

BY Dan Berthiaume

Los Altos, Calif. – Catalog Spree has launched a new beauty department in its mobile shopping app with lookbooks for retailers including Sephora, Beauty.com, Avon, Bliss, and The Body Shop. Catalog Spree’s full-page lookbooks let consumers browse and shop by flipping through pages on an iPad or iPhone.

The app features more than 350 custom lookbooks, as well as traditional digital catalogs. Catalog Spree says the lookbooks have 50% more page clickthroughs than a traditional digital catalog.

"Many e-commerce retailers, especially those in beauty, don’t print or have limited distribution of traditional paper catalogs due to costs,” said Joaquin Ruiz, CEO of Catalog Spree. “With Spree Studio, Catalog Spree is removing that barrier by easily creating gorgeous digital lookbooks that deliver an engaging shopping experience. We’re constantly striving to delight mobile shoppers with fun, high-quality content, so adding top beauty brands to Catalog Spree was a no-brainer, especially when you consider that almost 70% of our shoppers are women.”

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Report: Indie bookstores rebound

BY Dan Berthiaume

Atlanta – Independent bookstores are reportedly growing sales at a healthy rate despite stiff competition from Amazon.com. According to an article in Fortune, American Booksellers Association figures show that independent bookstore sales in the U.S. grew 8% last year and are on track to grow at a similar pace this year.

Independent bookstores are competing with Amazon using strategies such as personalized recommendations from store employees rather than from automated tracking software. In addition, the stores, which generally cannot compete with Amazon on price, frequent offer community events and café sections to provide a destination for customers. They also often operate their own e-commerce businesses.

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