MARKETING/SOCIAL MEDIA

Domino’s launches social pizza giveaway

BY Dan Berthiaume

Ann Arbor, Mich. – Domino’s Pizza is partnering with gamification provider Quikly to give one customer free pizza for a year. Consumers can register for the Fan Perks giveaway beginning June 24, and participate in the giveaway that will take place at a time designed to surprise Domino’s customers.

To join in the giveaway, customers can visit Domino’s Facebook or Twitter page and click on the link to register for the giveaway through the time the giveaway begins. Once the giveaway begins, customers who have registered will receive a text message or email (depending on the notification method they select during registration) with a link to the giveaway site. The faster customers click through to claim their reward, the better their reward will be. The fastest person will be rewarded with free pizza for a year (in the form of $500 in Domino’s gift cards). In addition, Domino’s will award more than $100,000 in e-gift cards to 50,000 other consumers who click through to claim their rewards.

Customers can share details of the giveaway with their friends through Facebook, Twitter and email for a chance to receive a "heads up" notice of when the Quikly offering will go live. The "heads up" notice will be awarded to those customers whose friends also register for the giveaway.

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MARKETING/SOCIAL MEDIA

Sobey’s extends loyalty agreement with Alliance Data

BY Dan Berthiaume

Stellarton, Canada – Canadian supermarket chain Sobey’s Inc. has signed a cross-Canada, long-term agreement with loyalty and marketing solutions provider Alliance Data Systems Corp. Under the agreement, Sobeys-owned banners in Atlantic Canada, Quebec, Western Canada, and northwestern Ontario, will remain sponsors in the Alliance Air Miles Reward Program. In addition, other Sobeys-owned banners in western Canada will also issue Air Miles reward miles beginning in fall 2014.

Specifically, Sobeys will bring the Air Miles reward program to Sobeys, IGA, Thrifty Foods and Sobeys Liquor stores in British Columbia, Alberta, Saskatchewan and Manitoba in fall 2014, and will continue the partnership in Safeway and Safeway Wine and Spirits stores across the west and locations in Northwestern Ontario.

The Air Miles reward program also continues at IGA, IGA Extra, Marche Bonichoix, Les Marches Tradition and Rachelle-Bery in Quebec; and at Sobeys, Foodland and Lawtons Drugs in Atlantic Canada. Current loyalty programs in Sobeys’ western Canada stores and associated co-branded credit card products will transition to the Air Miles reward program in fall 2014, Customers will also be able to redeem their reward miles for Air Miles Cash, the program’s instant redemption feature, at select Sobeys banner stores where reward miles are issued.

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News

Vee24 releases video assistance solutions

BY Dan Berthiaume

Cambridge, Mass. – Vee24, a provider of live video assistance solutions, is releasing the VeeStudio Software Development Kit (SDK) for iOS and Android, as well as VeeAssist, a new co-browsing product designed to enhance call center satisfaction. VeeAssist expands the company’s assisted selling solutions, including live video help, from the Web to now also support traditional telephony-based call center engagements, while the mobile toolkit extends its live help solution into brands’ iOS and Android mobile applications.

VeeStudio SDK is a new toolkit that enables the integration of live voice, video and co-browsing capabilities into any iOS or Android application. By expanding the VeeStudio platform capabilities to mobile applications, Vee24 allows brands to create their own version of the Amazon Mayday button. Brands can leverage Vee24’s cloud infrastructure through a set of open APIs to enable live, full-featured, customizable video/audio assistance.

VeeAssist is a new live assistance tool that provides a better online experience for consumers by enabling them to enter into a co-browsing session with call center agents from their smartphones, tablets, PCs and laptops.

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