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Domino’s Pizza and Ford team up for new ordering app feature

BY Staff Writer

Ann Arbor, Mich. — Beginning in mid-2014, Domino’s customers who have a Pizza Profile on their Domino’s mobile app, as well as the Ford SYNC in-car connectivity system, will be able to use Ford SYNC to place their saved ‘Easy Order’ in just a few simple, voice-activated steps.

"This is, no question, one of the coolest in a long list of recent technology innovations for Domino’s," said Patrick Doyle, Domino’s Pizza president and CEO. "To be able to partner with a brand like Ford, with its terrific SYNC technology, to offer yet another way to bring our ordering app experience to life makes it all the better."

Domino’s customers can save their favorite pizza and menu item combination, address and payment information using the Easy Order function on the chain’s website or on their mobile app. The order can then be placed through the mobile app using simple voice commands provided by the SYNC system.

The AppLink feature enables drivers to control selected apps on connected smartphones and tablets using the SYNC voice button on the steering wheel or the audio system buttons of equipped Ford vehicles.

"We will continue to come up with every way possible to conveniently order from Domino’s, and use technology to offer the best customer experience possible," said Doyle. "This is just the latest step, and we are very excited to roll this out later this year."

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Grupo Axo selects Epicor to power retail ops in Mexico for its retail brands

BY Staff Writer

Dublin, Calif. — Epicor Software Corporation announced that Grupo Axo, the business partner of internationally renowned retail brands within Mexico, has selected the full Epicor Retail Suite to help support its highly successful and expanding retail operations.

A strategic and commercial business partner to many of the world’s most recognized global brands, Grupo Axo lowers the barriers and cost of entry to the Mexican market. Promoting and distributing brands such as Brooks Brothers, Brunello Cucinelli, Chaps, Coach, Crate and Barrel, Emporio Armani, Etro, Express, Guess, Kate Spade, Marc by Marc Jacobs and Tommy Hilfiger, Grupo Axo has 116 store locations, more than 1,500 outlets in major department stores, and over 500,000 loyal customers throughout Mexico.

To further its information technology, retail operations and logistics best practices, Grupo Axo plans to leverage Epicor technology in the areas of merchandising, planning/assortment planning, audit and operations management, POS (store and mobile), CRM, clienteling, and enterprise selling. The Epicor Retail Wholesale product also will be implemented to support Grupo Axo’s free-standing stores as well as point of sale stations found within the country’s major department stores.

“We were looking for a strategic partner, not just an IT partner,” said Carlos Miranda, VP of Grupo Axo. “After an exhaustive selection process — where the whole company had input — we selected Epicor based on the software’s functionality, versatility, speed and innovation, and the company’s in-depth understanding of the retail market and the fashion industry. Moreover, we felt that Epicor was a good fit — that they understood our company culture and our vision, and would work with us to reengineer our processes to standardize operations and adopt best practices, while respecting the integrity of each brand from a marketing and brand strategy perspective. The Epicor platform is flexible enough to handle both fashion and furniture/furnishings, which was very important to us. Furthermore, we needed to integrate with different point of sale terminals throughout the different department stores, and Epicor was able to support this key requirement.”

With the Epicor platform Grupo Axo expects to achieve improved collaboration resulting in less time and effort for all retail operations from closing sales to inventory management. As well, the company will leverage the software to improve efficiencies in planning — specifically improving visibility in open to buy and replenishment levels across multiple brands.

“Epicor will enable Grupo Axo to manage all of our brands with the same system, while maintaining the integrity and unique brand strategy of each of the brands that we offer,” said Miranda. “The Epicor CRM and Clienteling tools will enable us to know and understand the behaviors of customers of each of our brands, so that we can engage with them and reward and incentivize their loyalty.”

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ECRM: Retail circular advertising trends, December 2013

BY CSA STAFF

ECRM compared retail circular advertising in December 2012 versus December 2013 and noted trends occurring across top retail chains. Last year, Home Depot did not run any circular promotions for the month of December and instead chose to coast on Web and email promotions. These electronic offers featured 50%-off promotions, as well as one-day-only sales. Although this online-only behavior was not repeated, Web and email remained Home Depot’s main focus: a short circular with a four day duration was run on Dec. 1 with a Cyber Monday theme.

Kroger continued last month’s shift toward a shorter, denser circular and was joined by Staples this month as well. These retailers experienced respective decreases of 40% and 34.6% in circular page count and increases of 33.3% and 28.6% in ad blocks per page. Giant Carlisle fell on the other end of the spectrum, choosing instead to run relatively lengthy circulars featuring fewer products per page: its page count increased by 50% and ad blocks per page decreased by 34.9%. Walmart and Publix also experienced large increases in circular page count, although their ad blocks per page and per circular counts were mostly unchanged.


About ECRM’s Business Intelligence

ECRM’s Ad Comparisons technology captures promotional data from the top U.S. and Canadian retailers in all major markets. Ad Comparisons captures more than 40 metrics for each ad block and provides hundreds of analytic reports to put the advertising data in context. Ad Comparisons takes an individual approach to ensure all data and reports fit the needs of each user.

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