Don’t Toy Around: Discover Consumer Influence On Holiday Shopping
From Xboxes and LeapPads to Elmos and Legos, these last-minute shopping days are all about toys.
Historically, the performance of the toy market during the holiday season is a major economic indicator. With the shopping season starting earlier, and with more purchasing channels along with the growing influence of social media, this year’s retail haul is proving to be more competitive than ever.
To help measure the year’s key shopping trends, SAP created a dynamic social dashboard based on the Toys "R" Us Fabulous 15 Toy List. In this dashboard, you’ll uncover real-time, actionable insights on the 2013 holiday shopping season, including:
- Mentions – How often are consumers talking about each toy?
- Net sentiment – What are consumers’ attitudes toward a product?
- Geography – Where is each toy being discussed?
- Gender breakdown – Who is talking about each toy the most?
RetailNext: Upcoming weekend will be a ‘monster’ for stores
New York — The initially predicted “super weekend” (Dec. 21 and Dec. 22) will now become a “monster weekend” for brick-and-mortar stores, according to RetailNext, whose analysts predict a low single-digit uptick in traffic for brick-and-mortar stores, which will translate into an estimated 5% sales growth this weekend, resulting from improved conversion. The impact of last weekend’s snowstorm, coupled with the online shipping cutoffs, makes this weekend for brick-and-mortars even more substantial.
Despite the relatively modest traffic uptick, RetailNext expects sales growth due to the year-over-year improvements in conversion. Those shoppers entering the brick-and-mortar environment are leaving with product, and the company expects no less this upcoming weekend.
RetailNext advises that retailers can quickly act on shopper readiness by ensuring stock is to the floor, staff is ready to convert shoppers (they will need little convincing), and “add-on” sales are in action to create an opportunity to drive shopper yield. Utilizing mobile functionality to help with conversion while shoppers are in the store could make this a top weekend for the year, surpassing even Black Friday Weekend.
Nordstrom in partnership with 3-D footwear imaging company Shoefitr
Seattle — Shoefitr, which provides improved fit and sizing information for customers buying shoes online, has partnered with Nordstrom to help customers shopping on Nordstrom.com find the right fit. As part of the partnership, Nordstrom has also made an investment in Shoefitr.
The capability is now live on Nordstrom.com and uses Shoefitr’s 3-D imaging software to provide size and fit recommendations on some of the company’s most popular shoe styles that the customer is interested in buying.
"We build products that give online shoppers an experience that mimics the tactile comparisons customers value in-store and provide guidance similar to what they would receive from store employees," said Matt Wilkinson, CEO of Shoefitr. "The result is a more personalized, informative and engaging shopping experience."
"We started as a shoe store and shoes have always been core to our business," said Jamie Nordstrom, president of Nordstrom Direct. "We know our customers love to buy shoes in our stores or online. Our goal is to offer the kind of selection, sizes and service to make sure our customers find shoes that fit properly. Shoefitr’s technology is one of the ways we’re bringing that focus on fit to help customers shopping online. We think ultimately this will add to their confidence about buying shoes from us online."